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Gardenpatch

Playbooks to run growth when half your team is AI.
Start with a free 2-minute audit.

Gardenpatch — Playbooks and Apps for Operators in the AI Era

Gardenpatch builds playbooks and software for the people running marketing, sales, operations, service, technology, and people-and-culture when half their team is AI agents. The playbooks teach AI-era leadership. The apps do the work. Led by Tiago Santana, a growth operator who has helped businesses generate over $100 million in revenue.

AI-Era Playbooks — $799 Each or $2,999 Bundle

Six interactive playbooks built from $100M+ in revenue, covering Marketing, Sales, Operations, Service, Technology Strategy, and People & Culture — one framework that lands pays for the playbook many times over. Each opens with The AI-Era Lens — six shifts that name what changed in your discipline now that AI agents joined the team — so you read the foundation frameworks through current reality, not the 2019 version. 27 interactive modules, exercises, self-assessments, PDF download, and progress portal.

Free AI-Era Growth Audit

A free audit that analyzes your website and your answers across all six disciplines, then scores how AI-era your operation actually is — with the evidence we found. Returns your tier, where the gaps cost you, and the specific playbook to start with. Available at /audit.

The Operator Manifesto

The thesis behind Gardenpatch — nine numbered beliefs about why every framework for running a team got rewritten when AI agents joined the team and what operators have to do now. Available at /manifesto.

From the blog

Latest articles

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Sales

Give Every Rep an AI SDR: A Stage-by-Stage Teardown of the AI-Run Sales Pipeline (With the Real Unit Economics)

A stage-by-stage teardown of the AI-run sales pipeline — what agents should own, what stays human, and the real unit economics behind 'give every rep an AI SDR.'

Operations

AI, Human, or Delete: The $400K-Per-Employee Scorecard for Every Role in Your Operation

Every role in your operation now gets one of three verdicts: run it with AI, keep it human, or delete it. Here is the scorecard, the confidence math, and the sequence that decides which — grounded in real revenue-per-employee benchmarks.

Marketing

What Marketing Actually Costs When Half Your Team Is Agents: The New CAC, MQL-Quota, and Headcount Math

The line item that used to dominate a marketing P&L — cost to produce and qualify a lead — is collapsing toward the cost of the compute. Adoption is now the norm rather than the edge…

Customer Service

The Containment Trap: Why a 60% AI-Support Resolution Rate Can Mean You're Quietly Losing Customers

Your support dashboard says "AI resolution rate: 60%." Leadership reads that as "the AI resolved 60% of our tickets." It didn't. It measured that 60% of conversations never reached a…

Technology

Your 137-App Stack Is About to Become a 40-App Stack: The 3-Year TCO Math on Rebuilding Tech Strategy Around AI Agents

Let's be honest about the headline first, because the whole point of this piece is to not do the thing the headline does.

People & Culture

Your Performance Review Measures the Wrong Thing Now: A Rubric for Grading Operators Who Manage Agents

Here is the uncomfortable part first: the review form you used last cycle was built to measure how much work a person did with their own two hands. Tickets closed. Lines shipped. Cal…