8 Reasons Why Digital Marketing is more important than ever?

8 Reasons Why Digital Marketing is More Important Than Ever?

Shanece Grant
01/30/2023

Digital marketing is an essential component of any modern business strategy. If you're not using digital marketing to promote your business, you may be missing out on valuable opportunities to reach new customers and grow your business.

Here's why:

  • Nearly 50% of organizations don't have a clearly defined digital marketing strategy. This means that they're not taking full advantage of the many benefits that digital marketing has to offer.
  • Many businesses still don't see the value of taking digital marketing seriously enough to formulate a plan. Instead, they use certain elements here and there and yield little to no results.
  • If you're one of these businesses, you may be wondering why online marketing is important and how critical it is to the future success of your business.

Stay tuned for more information on the benefits of digital marketing and how it can help your business succeed.

What is digital marketing?

Digital marketing is a set of tactics and tools that help businesses promote their products and services online. This includes a wide range of strategies, such as:

  • Social media marketing
  • Email marketing
  • Influencer marketing
  • Social ads
  • PPC ads
  • Blogging

and more.

The goal of digital marketing is to reach and engage with customers online, and to provide them with a consistent, high-quality experience that helps build brand awareness and drive sales.

Without a cohesive digital marketing strategy in place, you may be missing out on valuable opportunities to connect with your target audience and deliver a consistent brand experience.

By implementing a well-defined digital marketing plan, you can reach a wider audience, track your results, build brand awareness, and generate leads. This will help you achieve your business goals and drive long-term success.

Here are several reasons why you should consider implementing digital marketing into your branding strategy today:

1. Everyone’s on social media

acer-computer-device-6168

Social media is an essential component of any modern marketing plan. With roughly 80% of the American population on social media, it's important to have a presence on these platforms to reach and engage with your customers.

In order to make a successful social media campaign, you need to create high-quality, engaging content that resonates with your target audience. This is where infographics can be incredibly effective. Infographics are one of the most shared forms of content on social networks, and they can help increase web traffic, improve engagement, and get more views for your posts.

However, there are many other ways to get more attention on social media. By conducting research and understanding your audience, you can create content that captures their attention and drives traffic to your social media channels. This can help you build brand awareness, generate leads, and drive long-term success for your business.

Once you have a well-defined social media strategy in place, it's important to regularly monitor and engage with your audience. This means responding to comments, answering questions, and providing support to your customers on social media. By being responsive and engaging with your audience, you can build trust and loyalty, and improve the overall customer experience.

Additionally, you can use social media to drive traffic to your website and other online channels. By sharing links to your website, blog, or landing pages, you can encourage your followers to learn more about your business and take the next step in the buying process. This can help you generate leads and drive sales for your business.

Overall, social media is a powerful tool for businesses of all sizes and industries. By implementing a well-defined social media strategy, you can reach a wider audience, engage with your customers, and drive traffic and leads for your business. This will help you achieve your business goals and drive long-term success.

2. Build targeted traffic to your website and business

Twenty years ago, it was all about building professional business websites. More consumers were using the internet to find products and services so it made sense for businesses to build one.


Yet, many of these companies failed to understand what it took to get found on search engines. Then the SEO boom happened, which lead to a bunch of spammy sites shooting to the top of search engine results pages (SERPs).

Thankfully, Google updated its algorithm over the years (followed by other search engines). This helped to de-rank low-quality sites and give an opportunity for higher-quality sites to rise.

Today, you need a digital marketing strategy in place using white hat SEO mixed with careful market research. This will help you create content that ranks highly and that suits your target customers.

With keywords geared towards a specific audience, you’re able to drive in traffic that’s highly targeted. This will turn your website into a lead building machine.app-blur-business-270669

Digital marketing is an essential component of any modern business strategy. With more and more consumers using the internet to find products and services, it's important to have a well-defined digital marketing plan in place to help your business get found online.

In the past, many businesses failed to understand what it took to rank highly on search engines. This led to the rise of spammy websites and low-quality content, which made it difficult for consumers to find the information they were looking for.

However, Google and other search engines have updated their algorithms over the years, which has helped to de-rank low-quality sites and give higher-quality sites a chance to rise to the top of search engine results pages (SERPs).

Today, a successful digital marketing strategy involves using white hat SEO techniques, along with careful market research, to create content that ranks highly and resonates with your target audience. This can include choosing relevant, low-competition keywords, creating content that is around 1,800 words, and incorporating internal and external links to quality sites. Additionally, getting social shares and backlinks can help improve your site's rank and drive more traffic to your website.

By implementing a well-defined digital marketing strategy, you can improve your site's rank, drive targeted traffic, and turn your website into a lead-generating machine. This will help you achieve your business goals and drive long-term success.

Here are a few more tips to help improve your site's rank and drive more traffic to your website:

  • Optimize your website for mobile: With more and more people using mobile devices to access the internet, it's important to optimize your website for mobile. This means ensuring that your website is easy to use and navigate on mobile devices, and that your content is optimized for mobile as well. This will help improve your site's rank and make it more user-friendly for mobile users.
  • Create high-quality, engaging content: High-quality, engaging content is crucial for driving traffic to your website and improving your site's rank. This means creating content that is relevant, informative, and valuable to your target audience. It should be well-written and well-researched, and it should be optimized for search engines as well. By regularly creating and publishing high-quality content, you can attract and engage with potential customers and improve your site's rank.
  • Use social media to promote your content: Social media is a powerful tool for promoting your content and driving traffic to your website. By regularly sharing your content on social media, you can reach a wider audience and generate more interest in your business. You can also use social media to engage with your audience and build brand awareness. By using social media effectively, you can drive more traffic to your website and improve your site's rank.

Overall, there are many factors that can affect your site's rank and the amount of traffic it receives. By implementing a well-defined digital marketing strategy and following the tips above, you can improve your site's rank and drive more traffic to your website. This will help you achieve your business goals and drive long-term success.

3. Grow your brand’s reputation

You know that feeling when you're looking for a product or service online, and you're not sure which brand to trust? Yeah, it sucks. But fortunately, there's a way for businesses to build trust with their potential customers: digital marketing.

With a solid digital marketing strategy in place, you can increase your brand's visibility and recognition, and ultimately, build a positive reputation online. One of the best ways to do this is through content marketing. By creating high-quality, relevant, and engaging content, you can attract and engage with your target audience. This can include blog posts, articles, videos, infographics, and more. The key is to focus on the problems, questions, and interests of your potential customers, and create content that addresses these issues and provides value.

To get your content seen, it's important to optimize it for search engines and promote it on social media. This will help improve your site's rank and drive more traffic to your website. And when it comes to social media, it's all about engaging with your audience and building relationships with them. By starting and joining conversations with your customers, you can show that your business is human, trustworthy, and authoritative.

But wait, there's more! You can also use Google My Business and other directories to claim your business profile and link to customer reviews. This will help increase the visibility of your online reviews and drive more traffic to your business. And who knows, you might even get some shoutouts from influencers who can help grow your list of followers.

So, if you want to build trust with your potential customers and grow your business, it's time to get serious about digital marketing. With the right strategy in place, you can increase your brand's visibility and recognition, and ultimately, build a positive reputation online. This will help you attract and retain customers, and drive long-term success for your business.

But wait, you might be thinking, "Digital marketing sounds great, but where do I start?" First, it's important to define your target audience and understand their needs and preferences. This will help you create content that resonates with them and addresses their pain points.

Next, it's time to create a content plan and start publishing high-quality, relevant, and engaging content on your website and social media channels. This will help improve your site's rank and drive more traffic to your website.

Finally, don't forget to promote your content and engage with your audience on social media. This will help build relationships with your customers and show that your business is human, trustworthy, and authoritative. By following these steps, you can build trust with your potential customers and grow your business.

4. Save money and boost your revenue

The benefits of digital marketing are endless. Not only does it cost significantly less than traditional forms of marketing, but it also has the potential to yield greater results. This is why major brands are increasingly turning to the web to market their products and services.

With a well-executed digital marketing strategy, you can build your brand's visibility, engage with your target audience, and drive revenue. This can include elements such as a strong content strategy, a social media presence, and influencer marketing.

One of the biggest advantages of digital marketing is that it's accessible to businesses of all sizes. Whether you're a small startup or a large corporation, you can implement a digital marketing strategy without the need for investors or loans. And with the potential for high ROI, it's no wonder that so many businesses are turning to digital marketing to grow their brand and increase revenue.

To get started with digital marketing, it's important to:

  • Define your target audience and understand their needs and preferences
  • Create content that resonates with your audience and addresses their pain points
  • Develop a content plan and start publishing high-quality, relevant, and engaging content on your website and social media channels
  • Promote your content and engage with your audience on social media to build relationships and trust
  • Implement a comprehensive digital marketing strategy to unlock the full potential of digital marketing for your business

activity-analytics-business-401683

 

 

 

 

 

 

 

 

 

5. Increase your conversion rates

Inbound marketing is a critical component of a successful digital marketing strategy. Whether you want to increase sales, grow your email list, or drive downloads of your e-book, inbound marketing can help you achieve your goals. There are two forms of inbound marketing that you can use: paid and unpaid.

Paid inbound marketing, also known as pay-per-click (PPC) advertising, allows you to quickly and easily generate targeted traffic to your website. With PPC, you only pay when someone clicks on your ad, which means that you can control your budget and avoid wasting money on uninterested visitors. To make the most of your PPC campaign, it's important to use highly-targeted keywords and to create ads that will resonate with your audience.

Unpaid inbound marketing, on the other hand, involves creating and publishing high-quality, engaging content on your website and social media channels. This can include blog posts, infographics, videos, and other forms of content that will attract your target audience and encourage them to visit your site. By regularly publishing valuable content, you can build your brand's reputation, establish yourself as an authority in your field, and drive targeted traffic to your site.

Overall, inbound marketing is an effective way to drive traffic and generate leads for your business. By combining paid and unpaid inbound marketing strategies, you can create a comprehensive digital marketing plan that will help you achieve your business goals.

 

6. Attract the attention of mobile users

It's clear that mobile users are an increasingly important part of the online market. In fact, nearly half of all global online traffic now comes from mobile devices, and in the US, that number is even higher at 57%. This means that if your website isn't optimized for mobile, you're missing out on a huge potential audience.

Furthermore, Google and other search engines now prioritize mobile-friendly websites in their search results. This means that if your website isn't optimized for mobile, you're likely to rank lower in search results and miss out on even more potential traffic.

To ensure that your website is accessible to the millions of mobile users, it's important to make sure that both your site design and your content are suitable for smaller screens. This means that your website should be easy to navigate and read on a mobile device, and your email marketing campaigns should be optimized for mobile as well.

To summarize, mobile optimization is crucial for any digital marketing strategy. By making sure your website and content are accessible to mobile users, you can tap into a huge potential audience and improve your search engine rankings. This can help you drive more traffic to your site and ultimately increase your revenue.

apple-applications-apps-607812
7. 80% of Americans are shopping online

Online shopping has become increasingly popular among Americans in recent years. In fact, according to a recent survey, almost 90% of Americans have shopped online at some point. This number is expected to reach 291.2 million by 2025. The convenience and ease of online shopping, combined with the growth of e-commerce giants like Amazon, have made it the go-to option for many consumers. As a result, brick and mortar stores have struggled to compete, with a significant decline in the number of department store jobs since the start of the 2010s.

If you have a product or service to sell, digital marketing can help you reach your target customers and boost sales. By using a combination of content, social media, and online reviews, you can effectively attract and convert potential buyers. Here are a few reasons why digital marketing is important for businesses:

  • It allows you to target specific customer groups and tailor your marketing efforts to their needs and interests.
  • It's cost-effective and provides a high return on investment compared to traditional marketing methods.
  • It allows you to track and measure the success of your marketing efforts, so you can make data-driven decisions and optimize your campaigns.
  • It helps you build a strong online presence and establish your brand as a trusted and reputable business.
  • It provides a way for customers to easily find and learn about your products or services, which can lead to increased sales and customer loyalty.

In conclusion, online shopping is here to stay, and digital marketing is an essential tool for businesses looking to reach their target customers and grow their sales. By leveraging the power of the internet, you can effectively promote your products or services and compete in today's digital marketplace.

8. Establish your authority as a brand

To establish your brand as an authority in your industry, consider implementing a digital marketing strategy. This can help you engage with your target audience and build trust.

Here are some ways to do this:

  • Use social media platforms to connect with your audience in a personal way. This can be a great way to promote your content and answer questions.
  • Host webinars to offer value that your competitors don't (or can't). This can help position you as a leader in your industry.
  • Create high-quality content that addresses your audience's needs and challenges. This can be a great way to demonstrate your expertise and build trust with your audience.

Overall, a digital marketing strategy can help you stand out from your competitors and establish your brand as an authority in your industry.

One key aspect of a successful digital marketing strategy is to regularly produce and share high-quality content. This can include blog posts, videos, infographics, and other types of media that provide value to your audience. By consistently creating and sharing valuable content, you can establish yourself as an expert in your field and build trust with your audience.

Another important factor in building your brand's authority is to engage with your audience on a regular basis. This can include responding to comments and questions on social media, participating in online forums and discussions, and hosting live events or webinars. By actively engaging with your audience, you can show that you care about their needs and are willing to go the extra mile to provide value and build trust.

Finally, it's important to track and analyze your digital marketing efforts to see what's working and what's not. This can help you identify areas for improvement and make adjustments to your strategy as needed. By regularly reviewing and analyzing your digital marketing efforts, you can ensure that your efforts are aligned with your goals and are helping to build your brand's authority. Overall, a well-executed digital marketing strategy can be a powerful tool for establishing your brand as an authority in your industry.

Time to build your digital marketing strategy?

If you're ready to start building your digital marketing strategy, consider working with the experts at gardenpatch. We're a team of digital marketers, designers, and consultants who can help you with all aspects of your brand's development and success.

Digital marketing is an essential tool for growing your brand's visibility, traffic, and revenue. And with the help of a growth agency like gardenpatch, you can develop a solid strategy that will help you achieve your business goals.

At gardenpatch, we understand the importance of digital marketing for your brand's success. We can help you develop a tailored strategy that takes into account your unique goals and target audience. We'll work with you to create high-quality content, implement effective marketing campaigns, and track and analyze your results to ensure that your strategy is working for you.

Contact us today to learn more about how we can help you grow your business with digital marketing.

Ready to grow and scale your business with digital marketing?

Schedule a consultation below!

Let's Talk

Signature - Shanece
New call-to-action

You May Also Like

These Stories on Digital Marketing

Subscribe by Email

Comments (15)