Conversion Rate Optimization Tips: Strategies for Immediate Impact
by gardenpatch Insights on Dec 1, 2022 9:00:00 AM
Unsatisfied with your current conversion rates? You're not alone, and that's why conversion rate optimization (CRO) is critical. Dive into this blog for actionable strategies to make an immediate impact on your conversions.
And you're not alone. Around 22% of businesses aren't happy with their conversion rates. But figuring out where you’ve gone wrong isn't the hard part.
It's doing your best to pinpoint how to enhance your site with conversion rate optimization. That's what we're going to discuss today.
Let's review ten conversion rate optimization hacks you should implement today.
Review and Analyze Your Site's Traffic
Getting more traffic to your website is ideal because it increases your chance of converting more leads. However, what if your site's visitors aren't the audience you want to attract? Then you're going to see your conversion rate suffer.
It doesn't matter how many people are coming to your website; if they're not interested in buying your product or service, they won't convert.
So, what's the solution to this dilemma?
The first step is to review and analyze your site's traffic. For example, how many "sessions" is your site receiving, and how many of those sessions are unique visitors?
Then you want to find out where they're coming from. Are they finding your website using Google? This will help identify whether your search engine optimization (SEO) is working.
Maybe they're finding links to your site on social media or third-party blogs. If you have an email or pay-per-click (PPC) campaign, you may also see traffic streaming in from there.
Next, you can look at your bounce rate. If your bounce rate is high, you're either attracting the wrong people, or your site needs improvement. For example, enhancing the site's design or the message in your copywriting can help your bounce rate.
If you've been tracking your site's traffic for months or years, you can compare recent results to the past. More importantly, you can use your past results to see how they get to your site.
With tools like Google Analytics, you can identify which pages your visitors are bouncing away from. At gardenpatch, we have tools to record website visits and create heat maps that tell you exactly what the user is more attracted to when landing on your site. From there, we can monitor the pattern; are they leaving after visiting a particular landing page or the product page?
Some ideas to increase conversions are to:
- Target a specific group of people (not broad)
- Improve your SEO (select keywords to help your site rank on Google)
- Insert a call to action (CTA) to help your current visitors convert
- Design your site so it's easy for visitors to find what they're looking for
- Make it easy for visitors to convert (no long forms or external links)
- Use web analytics tools to monitor KPIs
Ten Conversion Rate Optimization Hacks You Should Implement Today
1. Optimize Load Times for Your Web Pages
Today's consumers are less patient than ever before. They can access high-speed internet, mobile devices, and next-day shipping, so they expect your website to work quickly.
According to a Google study, 53% of mobile users will leave a site if it doesn't load within three seconds. Unfortunately, most websites take between eight to 11 seconds to load.
Mobile browsing is rising. If your site isn't responsive or loads slowly, you will potentially lose half of your visitors, if not more.
Since 2018, Google's algorithm has considered page load speed when ranking. This could hurt your position on the search engine results pages (SERPs).
Here are some ways to optimize your page load times:
- Cache your web pages (WordPress offers plugins for this)
- Remove redirects (301 and 307 redirects)
- Use a content delivery network (CDN)
2. Write Content that Converts
When visitors land on your home page, is the content optimized to navigate them where they need to go? For example, if you're trying to sell invoicing software, your home page should talk about the benefits of your product and include a link to where they can purchase, learn more, or get a free demo.
It's the same when using unique landing pages for a social media or PPC campaign. The content should speak directly to the audience you're attracting.
- Include discussing pain points and how to resolve them.
- If you are selling a high-ticket item, you should have testimonials or case studies to help convince them your product is worth every penny.
- Include CTAs throughout each page, above the fold, in the middle, and at the end. We find that 90% of visitors that read your headline will also read your CTA.
Optimize your blog content for conversions.
Here's how you can write content that converts:
- Appealing headline (no click-bait, deliver on the promise)
- Subheadings for immobility
- Short paragraphs for easy consumption
- Targeted keywords to help with SEO
- CTA (sign up, download, buy, etc.)
If people aren't reading your blog posts, it may be due to the headline, content quality, or readability. To improve how it reads, focus on talking conversationally. Omit technical words and jargon as well. If this isn't the issue, see whether visitors get to the page's bottom. If not, then it could be due to the message. Maybe it's bland, irrelevant, or hard to follow. Without proper flow, readers won't make it to the end.
3. Add Forms to Your Landing Pages
If you're attracting people at the top of the funnel, you know your prospects aren't ready to purchase yet. So the goal is to capture their information. Gathering leads is easier when you have forms on your landing pages. For example, you can place them on your home page, at the end of blog posts, on product landing pages, or even in popups.
Forms are an extension of your call to action.
You can create a lead magnet, such as a free eBook, guide, or checklist. Then to get the download, visitors must fill out a form with their contact details.
You can use these details you received from the CTA (like email) to nurture your leads into a conversion.
To improve the effectiveness of your forms, use these tips:
- Use proper placement (above the fold, popup at the end of a blog, etc.)
- Include a strong call-to-action
- Don't ask for too much (name, industry, email, phone number)
- Use two-step confirmation
- Split test CTA and form location
4. Include Relevant CTAs
Your CTA should compel your visitors to react. Once they are on your website, they should see CTAs on the following:
- Home page
- Product pages
- Popup forms relating to their issue
- Social media bios
FOR EXAMPLE, a CTA can encourage the reader to sign up for a six-week email course that'll help with their problem.
You'll have to play with different copies to see which headlines and CTA buttons work the best. Just be sure your CTAs are relevant to your audience.
5. Use Attractive Typography
Typography is likely the last thing on your mind when designing your website. However, your goal is to create web pages that appeal to visitors. You can't achieve this if your chosen typography is unsightly or illegible.
The best marketing copy is easy to understand and, more importantly, read. If your visitors cannot see your writing, how will you convince them to convert?
Typography is more than just the style of font you choose. It also consists of the following:
- Typeface (not the same as a font)
- Line length
Let's say, for example, you choose a cursive font, but it's too squiggly, making it difficult to read. It's better to be basic and clear than creative and hard to understand.
It's also essential to include the color of the text and background. Again, this should be easy on the eyes. For instance, you don't want a bright font on a dark-colored background. It's challenging to read lime green text on a black screen. This is why most websites use white backgrounds with black font. In some cases, you'll find black screens with bolded white text. The idea is to make content that doesn't strain the eye.
In a study by the University of Michigan, participants were separated into two groups and asked to read instructions for an exercise routine.
The first group had a manual with Mistral typography (a decorative brush style), and the other read a manual with an Arial font.
The group with the Mistral typography manual assumed the exercise routine would take 83% longer than the routine in the Arial manual. So they were less willing to follow it.
This shows the power of typography. In this case, the bias is if it's hard to read, then it's hard to do.
Typography can also influence:
- Whether or not people trust your site
- How long do visitors stick around
- Amplification of your message (humorous, serious, etc.)
- The senses
6. Do Some Browser Testing
Have you ever visited a website that worked well on Internet Explorer but malfunctioned on Google Chrome? This is because the website owner failed to do browser testing.
You test your website on multiple browsers to ensure the pages load correctly.
It's also essential to look at the design. For example, is the layout the same on all browsers? How about your links? Do they work properly?
A website that behaves badly is a quick way to kill the user experience and lose prospects. So be sure to stay on top of testing your site on all browsers (and devices) your audience uses.
7. Check Your Mobile Friendliness
Consumers are rapidly adopting mobile devices for internet browsing and shopping. If your site isn't optimized for smartphones and tablets, you will lose a lot of traffic.
Not only will they bounce away, but Google will penalize you by de-ranking your site. This is because ranking high in search engines is impossible without being mobile-friendly.
When it comes to designing the mobile version of your site, you want to keep key things in mind, such as:
- Not cluttering the page with images
- Making the content and pages easy to skim
- Prioritizing features and content users need the most
- Keeping your site features and functions consistent
- Creating a clear path to action (your CTA)
- Include a click-to-call feature for your business phone number
- Include a search bar
- Make links and buttons large enough for thumbs to press
8. Remove Website Clutter with White Space
Some businesses aren't strategic with their website design. Instead, they think adding a bunch of visuals, flash animations, and other items to a page will make it more enticing and engaging.
However, a cluttered website is confusing, annoying, and can look spammy. Because of this, users are more likely to bounce away.
When designing the layout of your website, it's critical to think of the user experience.
Include lots of white space on your site. You can think of white space as the air or atmosphere of a room. It feels more spacious and relaxing when free and clear of many shoes, clothes, dressers, beds, toys, etc. This is one reason productivity experts recommend keeping your desk clean; it helps to clear your mind and enhance focus. The same is true for website design. A clean and crisp layout with generous white space offers the same effect.
For example, it can help to:
- Enhance the legibility of text
- Organize your content
- Create emphasis and focus
- Provide structure to content
- Improve aesthetics
- Showcase professionalism or even luxury
This isn't to say that your background has to be white. It can be any color of your choice. Just don't clutter the page!
9. A/B Split Testing
A/B split testing is, by far, the most crucial component in optimizing your site for traffic. It will help you identify what's wrong with any page and how to enhance it.
A/B split testing is when you take a single element of your site, such as a landing page or popup window, and create two versions. The idea is to change only one-page aspects, such as the headline, body copy, or call-to-action. This way, you know why one performed better than the other.
It's ideal for regular split tests, even when traffic is good. There's always room to enhance optimization results. There are several ways A/B split testing can help conversion rates.
For instance, it can help:
- Solve pain points for your visitors (i.e., irrelevant content)
- Improve ROI from existing traffic
- Reduce bounce rates
- Allow low-risk modifications
- Achieve significant results
Ideally, it would help if you ran A/B split tests for your website, pop-ups, blog posts, email marketing, and PPC campaigns.
If you don't have S.M.A.R.T. (specific, measurable, attainable, realistic, and time-based) goals, then it'll be harder to measure results. For instance, saying you want to increase your traffic is too general of a target. It's better to have a specific goal, like boosting traffic by 1,500 visitors per month by the end of the year. This isn't outrageously hard to do, and you have a time frame for when you want to see results.
It Is Time to Improve Your Website Conversion Rate
A business should never quit improving its conversion rates for its website.
With the above conversion rate optimization tips, you should have no problem pinpointing and resolving problems.
All you need now is a team on your side to help.
Our team of experts can assist with generating qualified leads and boosting conversions.
Contact us today for a free consultation with our growth strategists. Find out how we can help grow your business!