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There is a wealth of reasons to start a new campaign. Maybe you have a holiday to capitalize on, or you're unveiling a new product. Running a good advertising campaign might be difficult, but it's well worth the time and effort. However, to ensure your campaign is as effective as possible, you must prepare and strategize ahead of time. That's why you'll need a data-driven marketing plan to assist you. A marketing plan will steer your social media campaign in the right direction and increase your chances of meeting your objectives.
We've created a step-by-step strategy to help you plan, build, and execute a social media campaign like a boss.
The first stage is to work out the campaign's details with your team. For example, are you marketing a special occasion? Is there a new eBook or download available? Perhaps you're collaborating with a non-profit on a social giving campaign.
Next, understand the eventual aim of the campaign you're running. When a user or follower sees your post, what action do you want them to take? Is the purpose stated clearly while being engaging, likable, and shareable? How will you assess the campaign's effectiveness?
The first thing you should ask yourself before starting a campaign is, "Why am I doing this?". How you answer this question will determine other stages you take during your campaign.
The following are some of the most popular objectives for social media campaigns:
However, you must be intentional with your actions after defining these objectives. For example, what degree of brand recognition do you want to achieve with your promotions? More visitors to your website? 2,000 new subscribers? Goals must be explicit, quantifiable, reachable, relevant, and time-bound to be effective. Defining the measurements, you'll use to track your progress toward your objectives is critical.
Nail down these important details first to get a clear idea of where you're going.
Likely, your rivals are already utilizing social media, which means you can learn from their mistakes.
Competitive analysis can help you figure out who your competitors are and what they're doing successfully. Competitive analysis can also gain insight into what is not working. You'll gain a clear feel of what's required in your business. This will aid you in setting your own social media goals. It will also assist you in identifying opportunities. For example, perhaps one of your competitors is popular on Facebook but hasn't invested much time or effort on Twitter or Instagram. Rather than trying to steal viewers from a strong player, you could prefer to concentrate on networks where your niche is underserved.
Focusing on a few social media outlets will likely yield more significant results when executing a social media campaign.
Your prospective audience's preferred social media platforms are based on your buyer persona. Of course, it also relies on the sort of goods or services you sell most of the time. LinkedIn, for example, is a popular platform for B2B enterprises. On the other hand, LinkedIn has a large number of decision-makers.
Looking at prior outcomes on your website analytics is another technique for choosing social media platforms for your campaign.
In the past:
With tools and templates designed to help you grow, take a data-driven approach to your marketing plan. Each channel has its own set of best practices. Stating these channels will have an impact on your campaign. Furthermore, each channel has its ideal content kind and frequency of publishing. What works on Twitter, for example, may not work on Instagram and LinkedIn. Each social network is vastly different.
It's time to figure out what type of material you'll need for each social networking platform. To make this process work, you must first understand the function of each channel.
You'll need to invest in social media advertising if you want people to see and connect with your posts. Start with one if you haven't used the advertising capabilities specific to a platform yet. Then, experiment to see what works best for your audience and content.
Once you've finished planning, it's on to the next step!
The next step in the planning process is creating a calendar with your schedule. The calendar will help you figure out when and on what days of the week you will upload material to your social media channels. To encourage interaction, what messaging and unique copy would you use? On a calendar template, you may provide a general sketch of what each day for the week or month of the promotion will look like.
When it comes to running a social media campaign, timing is crucial. You can plan your content from the start of your campaign to the finish by using a social media calendar. With a calendar, your team can concentrate on tasks that need to be met at a specific time. For example, on different platforms, there should be one to two unique postings for the campaign each day. You can schedule that on your calendar.
The following are some crucial chores to add to your calendar:
Your content calendar will help ensure that you don't miss any important steps in your strategy. It will also help you be more productive with your time.
It's time to put all the aesthetic elements you laid out into action. The use of visuals in social media marketing has grown increasingly important. Tweets containing photos, for example, receive 18 percent more hits and 150 percent more retweets.
As a result, you'll need to generate photos and videos to reach your target audience. You don't need to be a graphic designer to create entertaining and engaging visuals. Canva is a crowd favorite when crafting quick and easy text-based pictures. It provides picture-size templates for a variety of channels. Animoto is a video editing program that makes the process simple.
Design Wizard is a new graphic design program that lets you quickly create a personalized image. It contains a collection of over 1 million high-quality photos and hundreds of templates. Design Wizard is also compatible with HubSpot, Marketo, Buffer, and Intercom.
It's now time to make a timetable! You've devised a strategy, a calendar, and have fantastic material! Finally, you're ready to combine everything in your preferred social media scheduling tool.
A social media management tool may help with tasks including providing updates, scheduling updates, social listening, communicating with team members, and more. Hootsuite or your HubSpot social media planner will suffice. Another alternative is to use Buffer. If you use Facebook and Instagram, you can use the Facebook Business Suite to link your pages, plan material, or even Facebook's Creator Studio.
Engaging with your campaign's participants is one of the most critical things you can do to increase its social ROI (return on investment). Pay close attention when consumers begin to publish material using your hashtag, and make an effort to "like" and "comment" on all good entries. Sharing their post when appropriate, like in stories, is also a great social ROI. When clients see your brand interact with actual individuals, it helps to humanize your brand and verify your social presence.
Put it on the shelf, but don't forget about it! Even though this well-oiled social media engine is running smoothly in the background, you must be engaged in it. Being visible on your pages is essential to managing social media like a boss. You'll need social media analytics tools from the beginning of your campaign. Once you've determined your KPIs (key performance indicators), use them to track and observe how your campaign is doing.
Take some time to analyze your data to understand what worked and what didn't. For example, perhaps all of your early morning postings were a hit, but your mid-afternoon ones were a dud.
Alternatively, determine if one form of visual material or messaging had more engagement than the other. You may then adapt and improve your campaign based on this information to achieve the best possible outcomes.
Tracking performance may determine the success or failure of your campaign. Even while a campaign is still running, it may give information to assist you in altering your social media approach.
Another advantage of tracking your data is it may force you to make improvements to future campaigns. It's important to remember, your objectives will determine the metrics you measure for your campaigns. UTM (Urchin Tracking Module) parameters, for example, may be used to trace visits from your campaign to your website. A service like Google Analytics may give information about a source's traffic and how it behaves on your website. Again, it's vital to remember that your goals will dictate the metrics you track for your campaigns.
It would help if you had a solid plan before starting your social media marketing campaign to maximize your chances of success.
Although not every social media campaign will include all these elements, they serve as an excellent starting point. Your social media strategy should be strongly linked to your inbound marketing strategy. Don't lose sight of your end goals of increasing traffic, leads, and converting consumers. Let us help you run successful campaigns. Call us today to walk through your options!
Ready to take your social media campaign to the next level? Contact a gardenpatch growth specialist today!
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