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How to Grow Your Business In The Digital Age [Not a Guide]

Tiago Santana
01/30/2023

It's 2023.

As time goes on, I have come to realize the importance of growth and evolution in our lives.

It's not just about getting better or learning new things, but it's also about being conscious and purposeful in our actions. This is something that has been reinforced for me through the books I've been reading lately, such as "Breaking the Habit of Being Yourself" by Dr. Joe Dispenza and "Polishing The Mirror" by Ram Dass. These books have helped me to open my mind and to start living a more conscious and purposeful life.

I've been on a mission to read and listen to more books than ever before, and it's been amazing.

I can't stop adding books to my list, but I know that it can be tough to keep up with everything in the digital age.

The reality is that it can be challenging to grow your business and to stay on top of everything.

That's why I think it's important to keep a few key things in mind, even in the face of FOMO (fear of missing out). Here are a few of my key takeaways:

  • Growth is essential for human beings
  • We need to be conscious and purposeful in our actions
  • Reading and learning can help us to grow and evolve
  • It can be tough to keep up in the digital age, but it's important to try
  • FOMO can be a real problem, but it's important to focus on what's important.

Here are a few core principles that I do my best to practice in my life and in my business that continue to help me grow my businesses.  

1. Keep it simple

If you're anything like me, you've probably found yourself overthinking things at some point or another.

Sometimes, this can cause us to overcomplicate things, which can be a real problem, especially when it comes to our online lives.

That's why I think it's so important to keep things simple.

For example, if you're selling something online this year (which I would highly recommend), your goal should always be to make it as easy as possible for people to buy from you.

This means keeping your website simple, your pricing clear, and your checkout process smooth.

By doing this, you can make sure that your customers have the best possible experience, which will make them more likely to come back and buy from you again in the future.

In general, I think the key is to start with simplicity and then build from there. Don't try to do too much at once, and don't overcomplicate things.

By keeping things simple, you can make sure that your business runs smoothly and that your customers are happy. And at the end of the day, that's what really matters.

2. Take Risksaccomplishment-adult-adventure-372098

Have you ever heard the saying that "magic happens outside of your comfort zone?" It's something that I've always found to be true.

When we push ourselves to do things that challenge us, that's when we really start to grow and learn. And, in my opinion, that's when the best things happen.

So, if you want to experience the full flavor of life, you have to be willing to take risks and to do things that you've never done before. This might mean trying new activities, traveling to new places, or even starting your own business.

Whatever it is, the key is to be willing to step outside of your comfort zone and to see what happens.

Do more things that you’ve never done before.

Experiment.

Explore.

Take risks.

Of course, taking risks can be scary, but it's also incredibly rewarding. When you're willing to lean into your discomfort and to play the game to win, you get to experience all the amazing things that life has to offer.

So, if you're feeling stuck or bored, try something new. You might be surprised by what you discover.

3. Focus on Impact    

Frogs are often a metaphor for the tasks in our lives that we don't want to do, but are important to get done.

These tasks, or "frogs," can be bitter to tackle at first, but can have a sweet, overwhelmingly delicious aftertaste once completed.

Here are some key points to consider when tackling the "frogs" in your life:

  • Fry that little guy and eat it with sriracha. Just focus, and do it.
  • Be a leader in your life and do it for your people.
  • The more the entire organization understands what is important and why, the more likely everyone will work to get things across the finish line on time in a manner that follows your organizational vision.
  • As a startup, it's more important than ever to focus on the things that drive the most results.

To tackle the "frogs" in your life is to prioritize and organize your tasks. Start by making a list of everything you need to do, and then prioritize the tasks by importance and deadline.

This will help you focus on the tasks that need to be done first and avoid getting overwhelmed.

Another tip is to break down larger tasks into smaller, more manageable steps. This can make the task seem less daunting and make it easier to tackle.

For example, instead of thinking about writing a whole book, focus on writing one chapter at a time.

By breaking down the task into smaller steps, you can make progress and feel a sense of accomplishment along the way.

4. Be willing to change.

The ability to adapt is a crucial skill in today's rapidly changing world.

Whether you are an entrepreneur, student, or anyone else, being able to adapt to new situations and challenges is key to thriving.

Unfortunately, most people don't like change because they aren't good at dealing with it. But change is a natural part of life, and it's important to embrace it if you want to grow and evolve.

Here are some key points to consider when it comes to adapting to change:

  • Don't be Sears. With the world moving as fast as it does, you need to be willing to change in order to meet the demands of the landscape.
  • It's like a muscle. The more you work on your ability to adapt, the stronger it will get.
  • If you want to change your results, change your approach. Doing the same things you've always done will only get you the same results you've always gotten.

One way to improve your ability to adapt to change is to learn from others who have successfully navigated change in their lives or careers.

For example, you can read biographies of successful entrepreneurs or business leaders and see how they adapted to the challenges they faced.

You can also seek out mentors or coaches who can provide guidance and support as you work on developing your ability to adapt.

Another way to improve your ability to adapt is to practice mindfulness and focus on the present moment. When you are able to be fully present in the here and now, you can be more flexible and open to change.

This can help you to see new opportunities and challenges as they arise, and respond to them in a way that is effective and constructive.

It's also important to remember that change can be scary, and it's natural to feel anxious or overwhelmed when faced with something new.

But by taking things one step at a time, and being open to learning and growing, you can overcome your fear of change and develop the ability to adapt to whatever comes your way.

This will not only benefit you personally, but it can also help your business or organization to be more agile and adaptable in a rapidly changing world.

By embracing change and working on your ability to adapt, you can set yourself up for success in the digital age.

Don't be afraid to change – I dare you to give it a try!

5. What trees?adventure-cold-country-358046

The example of a skier navigating a steep, tree-filled slope can be a helpful metaphor for how we approach challenges in our own lives. Just like the skier, we need to focus on the clear path ahead and not get distracted by the obstacles or "trees" in our way.

By staying focused on our goals and the steps we need to take to achieve them, we can make progress and achieve success.

Here are some key points to consider when it comes to staying focused and achieving your goals:

  • Focus on the path, not the trees. It's important to stay focused on your goals and the steps you need to take to achieve them, rather than getting distracted by obstacles or challenges.
  • Be grateful for what you've accomplished. It's easy to get caught up in what you haven't achieved, but it's important to take a moment to appreciate the progress you've made so far.
  • Get back up and keep going. If you encounter setbacks or challenges, it's important to take a moment to regroup, breathe, and then get back up and keep moving forward.

By staying focused and staying the course, you can achieve your goals and make progress in your life, just like the skier navigating the steep, tree-filled slope.

One way to stay focused and avoid getting distracted by obstacles or challenges is to create a plan and set clear goals.

Take the time to think about what you want to accomplish and the steps you need to take to achieve it, so you can create a roadmap for success.

This will help you to stay focused and avoid getting sidetracked by the "trees" in your way.

Another tip is to practice mindfulness and stay present in the moment. When we are focused on the present, it's easier to stay on track and avoid getting distracted. This can help us to avoid getting caught up in worry or anxiety about the future, and instead focus on the tasks and actions we need to take in the here and now.

It's also important to remember that setbacks and challenges are a natural part of life, and they can provide valuable opportunities for growth and learning.

Instead of getting discouraged when you encounter a "tree" in your path, try to see it as an opportunity to learn and grow. 

Stay focused, stay present, and stay open to learning and growth, so you can overcome obstacles and achieve your goals.

6. Invest in Learningapple-asian-book-92331

It's important to constantly learn and improve in order to become an expert in your field.

By consuming new information and taking action on what you learn, you can develop your skills and knowledge and become a leader in your industry.

In today's world, there are many tools and resources available to help you track your progress and stay on track with your learning goals.

Some key points to consider when it comes to learning and improving:

  • To create, you must consume. The more you take the time to learn and improve, the closer you will come to being the expert you want to be.
  • It's important to have the right partnerships in place. Having access to the right tools, mentors, advisors, and resources can enable you and your team to be your best.
  • Invest in yourself and your team. As a leader, it's important to take the time to invest in the development of your team, including yourself.
  • Remember to take care of yourself. You're the only you you've got, so make sure to love yourself and take care of your mind and body.

By constantly learning and improving, you can become a leader in your field and drive growth for your organization. Don't be afraid to invest in yourself and your team – the rewards will be well worth it.

Improve your learning and development by setting specific goals and tracking your progress.

By setting clear, measurable goals, you can stay focused on what you want to achieve and monitor your progress over time.

This can help you to stay motivated and on track, and can provide valuable feedback on what is working and what isn't.

Also, be open to feedback and constructive criticism.

It can be tempting to get defensive or dismissive when someone offers feedback on our performance, but it's important to remember that feedback is a valuable tool for learning and improvement.

By listening to feedback with an open mind, you can learn from others and use their insights to help you grow and improve.

Additionally, it's also important to remember that learning and development is a lifelong process.

It's never too late to start learning and improving, no matter how old you are or what stage you're at in your career.

By staying open to new ideas and opportunities, you can continue to learn and grow throughout your life, and set yourself up for success in the long term.

7. Givers Gain Immensely

We all have something special to offer, and it's important to share our skills and knowledge with others.

Not only does helping others feel good, it's also good for our brains and can lead to greater success.

By focusing on what we can give to others, rather than what we can get for ourselves, we can build trust and foster a sense of purpose and value in our lives.

Here are some key points to consider when it comes to giving of yourself and your resources:

  • Givers gain immensely. By giving of yourself and your resources, you can build a life that is purposeful and valuable, and foster trust and value in the lives of others.
  • Bring a gift. The most successful people always know to bring a gift, whether it's a tangible item or a valuable resource.
  • Don't get brainwashed by the culture of self-interest. It's easy to get caught up in the culture of "what's in it for me," but it's important to focus on love and empathy instead.

By giving of yourself and your resources, you can build a life that is purposeful and valuable, and make a positive impact on the world around you.

Don't be afraid to give – the rewards will be well worth it.

8. Fail Frequentlyblack-and-white-depressed-depression-48566

It's important to remember that failure is a natural part of the journey towards success.

Instead of seeing failure as a separate and distinct outcome, try to view it as a small part of a much larger puzzle.

By enjoying the journey and embracing failure, you can learn from your mistakes and use them to grow and improve.

Consider these key points when it comes to failure and success:

  • Failure is a by-product of the journey. Instead of seeing failure as a separate and distinct outcome, try to view it as a natural part of the journey towards success.
  • Enjoy the journey. If you don't enjoy the failures, you won't be able to make it to the successes.
  • Embrace failure. Allow yourself to do what you need to get to the next level, and don't be afraid to fail.
  • You only need to get it right once. Remember, you only need to get it right once to achieve success. Keep trying and don't give up.

By embracing failure and enjoying the journey, you can learn from your mistakes and use them to grow and improve. Don't be afraid to fail – it's a natural part of the process towards success.

One way to overcome the fear of failure is to reframe your perspective. Instead of seeing failure as a negative outcome, try to view it as a learning opportunity.

By reframing your perspective, you can shift your focus from the fear of failure to the potential for growth and learning.

Another tip is to develop a growth mindset.

A growth mindset is the belief that abilities and intelligence can be developed and improved through effort and learning.

By adopting a growth mindset, you can embrace challenges and failures as opportunities for growth and learning, rather than setbacks or defeats.

It's also important to remember that success is not a straight line.

Instead of striving for perfection, try to focus on progress and improvement.

By focusing on progress, you can stay motivated and engaged, and avoid getting discouraged by setbacks or failures.

By staying open to learning and growth, you can continue to improve and achieve success in the long term.


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In order to truly succeed, it's important to have a growth mindset.

This means believing that abilities and intelligence can be developed and improved through effort and learning.

By adopting a growth mindset, you can embrace challenges and failures as opportunities for growth and learning, rather than setbacks or defeats. This can help you stay motivated and engaged, and avoid getting discouraged by obstacles or setbacks.

By developing a growth mindset and staying open to learning and growth, you can continue to improve and achieve success in the long term.

I can relate to those of you who may experience difficulty in getting to the next level.

Don’t worry.

You will.

Before you can implement business principles and key industry methods to your practice, you must set a proper foundation.

Realize that you have everything you need inside of you.

Just focus.

Take action.

Use Google and Youtube.

Everything you’ve ever wanted in life is happening now.

If, you allow it to.

Allow the good things in your life and lead with an open heart.

It’s all going to work out if you show up every day, put in the work, spread good energy, and trust the process.

If you’d like some help growing your business online, reach out to me.

 I'd love to learn more about what's working for your growth and where you're getting stuck.

We love taking businesses to the next level.

I hope I gave you something to think about today.

Look forward to talking to you soon.


- Tiago

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