Responding to Customer Reviews: Using Feedback for Business Growth
by gardenpatch Insights on Dec 2, 2022 2:44:35 PM
In the age of online reviews, it’s crucial for businesses to prioritize responding to customer feedback, both positive and negative. Not only does it show that you value your customers’ opinions, but it also allows you to address any potential issues and improve your business.
But let’s be real, responding to every single review can be time-consuming and overwhelming, especially for small businesses with limited resources. That’s why it’s important to have a strategy in place to effectively manage and respond to online reviews.
Here are a few tips to help you navigate online reviews and maintain positive relationships with your customers:
- Monitor your online presence regularly. Make sure to regularly check for new reviews on platforms like Yelp, Google, and Facebook. This will allow you to respond quickly and address any potential issues before they escalate.
- Thank customers for their positive feedback. When customers leave positive reviews, make sure to thank them for their kind words and let them know how much you appreciate their feedback. This will not only show your gratitude but also encourage other customers to leave positive reviews.
- Address negative reviews professionally. Negative reviews can be tough to handle, but they can also provide valuable insights into areas where your business can improve. Instead of getting defensive, respond professionally and offer a solution to the customer’s issue. This shows that you’re willing to listen and take action to improve your business.
- Follow up with the customer privately. If a customer leaves a negative review, reach out to them privately to address their concerns and offer a solution. This shows that you’re committed to providing excellent customer service and that you value their feedback.
By implementing these tips, you can effectively manage and respond to online reviews, maintain positive relationships with your customers, and improve your business.
Why you should respond to all reviews
Have you ever texted a friend to say or share something, days went by, and they didn’t reply? Worst of all, when you go and check, you realize they’ve left you on seen. Yikes!
Not the best feeling ever, right? It probably didn't make you feel very secure about your relationship.
To grow any positive relationship, you’ve got to care. As a business owner, it’s never a good time to forget that every interaction you have with a customer can nurture or damage your relationship. And answering online reviews on Yelp or any other online platform is no different.
Here are some reasons why you should always answer both positive and negative reviews:
1. Build Brand Advocacy
Responding to reviews can become time-consuming and tedious, but it has its rewards. When you get positive reviews, it’s only natural to wonder, is it worth my time responding to it? After all, this is already a happy customer that loves my business.
Well, it turns out it definitely worth it to respond. In actuality, it's an easy opportunity for you to gently nudge this happy customer into becoming an advocate for your brand.
Brand advocacy happens when your customer can't shut up about your business. Consider contacting happy customers in a direct message to offer a discount or enroll them in a loyalty program. This will take their experience with your business to a whole new level. Have you ever felt that way? I know that when it happens to me, it's when not only a business' service/product has exceeded my expectations, but they've made me feel appreciated by them.
When customers leave positive reviews, respond to them. Acknowledge the rave and look for constructive criticism. Good reviews often mention key things you can improve upon. It’s an undisputed fact that responding to positive reviews and encouraging brand advocacy helps your business grow.
2. Win Over New Customers
To stand out on Yelp and win over new customers, it's important to answer reviews. A study found that 97% of consumers who read reviews also read the businesses' responses to those reviews.
As per the study, people not only care what customers are saying. They also care about the way you respond to them. This gives them a glimpse into your customer service and how you handle feedback.
Responding to reviews shows potential customers that you care and lets them get to know your brand better. Use your brand's unique voice in your responses to let customers see your human side and personality.
By answering reviews, you can differentiate your business from competitors and show potential customers why they should choose you. In addition, by engaging with customers and showing that you value their feedback, you can encourage them to come back and leave more reviews in the future. This can help improve your overall rating on Yelp and attract more potential customers to your business.
3. Get A Second Opportunity To Make A First Impression
With over 100 million Yelp users, your business profile is likely to get a steady stream of visitors.
While, negative Yelp reviews can be worrying, they don't have to be the end of the world.
A survey by Bright Local found that 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they "always" read reviews.
Responding to negative reviews allows you to do some reputation management by changing the narrative of a negative experience. Keep things professional when responding to negative reviews, acknowledging the problem and offering a solution.
According to the same Bright Local survey, 71% of consumers say they're more likely to use a business that has responded to their existing reviews.
By responding to negative reviews, you can show potential customers that you care and are willing to address any issues they may have.
4. Get To Know Your Customers
Online reviews can provide valuable insights into your customers' priorities and preferences. By responding to reviews, you can start a dialogue with customers and learn more about what matters most to them.
Whether you respond directly to the review or through a direct message, engaging with customers can help you understand their needs. And, by taking the time to read and respond to reviews, you can show customers that you value their feedback and are willing to listen and learn from it.
This can help improve the customer experience and build trust and credibility with your customers. In addition to providing valuable insights, responding to reviews can also help improve your online reputation and showcase your customer service skills.
5. Easily Identify Opportunities For Improvement
Reading and responding to Yelp reviews can provide valuable insights into your customers' priorities and preferences. This can help you understand what matters most to your customers and make improvements to your product or service.
Similar to the previous point, you can get a lot of valuable information from reviews. Knowing and addressing your customers' concerns will inevitably help your business grow.
Next time, when you're answering reviews, make a list of the most common areas your business needs to improve. The more you know, the more you can improve upon and know precisely where to focus your efforts.
6. Increase Customer Engagement And Encourage Repeat Business
Engaging with customers on Yelp can help businesses address any issues that customers may have. This gesture demonstrates your business’ commitment to providing excellent customer service. This can help improve the overall customer experience and encourage customers to return to the business in the future.
Responding to reviews can help businesses build relationships with their customers and create a sense of community around their brand. By engaging with customers on Yelp, businesses can create a more personal connection and foster a sense of loyalty among their customers.
By engaging with customers and encouraging them to leave more reviews, businesses can improve their overall rating and attract more potential customers to their profile.
Overall, answering Yelp reviews can help drive customer engagement by showing customers that businesses care about their feedback and are committed to providing a positive customer experience.
Are You Ready To Respond To Yelp Reviews?
Social media may be a popular way for businesses to connect with consumers, but review sites like Yelp also hold a lot of power. After all, your customer is specifically giving an opinion of YOUR business. These insights can be leveraged to make your brand, reputation, and customer service better.
Remember, to respond to Yelp reviews is to show that you care about feedback and you’re willing to learn from it.
Responding to Yelp reviews is an easy way to connect with your customers, improve your brand, and attract new ones. By demonstrating excellent customer service and being accessible and friendly, you can encourage more Yelpers to leave reviews and improve your rating.
Let Us Do The Heavy Lifting
In conclusion, responding to online reviews on Yelp and other platforms is an important part of maintaining a positive relationship with your customers. That’s how you show customers that you care. By showing that you care about their feedback and are willing to address any concerns they may have, you can improve customer satisfaction and build trust.
This, in turn, can help to attract new customers and retain existing ones. Furthermore, responding to online reviews can help to improve your online reputation and increase your visibility on Yelp and other platforms. Overall, taking the time to respond to online reviews can have a significant impact on the success of your business.
At gardenpatch, we are a growth collective that helps rapidly scaling businesses implement frictionless systems that drive more internal and external customers through a “WOW” worthy buyer and customer journey towards advocacy.
Responding to Yelp reviews is a simple and effective way for businesses to connect with their customers and improve their brand.
Take a few minutes to read and respond to reviews, and watch as your customer engagement increases and your online reputation improves.
Don't miss out on the opportunity to connect with your customers and grow your business. If you need help to start responding to Yelp reviews, don't hesitate to reach out to the experts at gardenpatch for guidance and support.