Why Supporting Charity is Important for a Business

Tiago Santana

If we want to build a strong business, we need to support charities and causes we believe in. A company that does not support charitable causes is like a person who does not give to charity: it may be legal and even technically ethical. But it is hollow at its core.

To understand why supporting charities is important for a business, we have to start with why people work at all. People work because they want to feel they are making the world a better place. In most cases, people who believe they are doing something valuable will be more productive than people who do not. If they feel that their work is valuable but they are not being paid, most will find a way to make money. This is usually done by selling things or performing services in exchange for money. If their work is valuable and they are being paid, most will believe they should get more money. And that's simply because their work is valuable and they deserve to be compensated accordingly.

If people do not think their work is valuable or if they do not believe in the value of the business itself, then no amount of money will convince them to stay. They will look for a job that does provide them with a sense of purpose.

A business has a purpose when it makes the community and the world and a better place in some way. The importance of supporting a charity cannot be downplayed. If you are a well-established business that wants to grow, then it’s about time you got involved in charitable projects. It shouldn’t matter whether you are a small business owner, well-established corporation, or entrepreneur. You don't have to be running large corporations to do a little social work. It’s all about making the right decision and finding your path to success. And this should start with community involvement. So start getting involved in philanthropic activities.

Every business should support charity work because you’re helping someone who is in need. For example, donating $5 of every $500 sale that you receive to charity will benefit both parties. There are different types of charities that provide different solutions to different problems. But let's have a look at why making charitable contributions is important for a business.

Attract The Top Talent In Your Industry

Working at a great company is rewarding for many reasons. But one of them is getting to work with outstanding people. It's not just the star performers who are important either. A high-performing team is much more likely to attract top talent than a low-performing one.

If your company can succeed without attracting top talent, you have an advantage over the competition. But if the best people are drawn to companies that are working toward positive change in the world, then there are limits to how far that advantage will take you.


Look at it this way. Sometimes the best way to get something done is to ask for help. This is not always easy. How can you ask for help? How do you measure the value of the work that others are doing for you?

The answer is that there are people who want to help, and they are waiting for you to ask. There are millions of people who are willing to make your business a success if you would only tap into their enthusiasm. Charity is one of the best ways to tap into this energy. People are simply attracted by companies that show evidence of great philanthropic efforts.

The importance of corporate philanthropy can be seen if you only take a look around you. Many successful people I know have made their careers at companies because they were attracted by the company's social commitment. They want to work for an organization that does good in the world, and not just one that makes money.

Helping charity projects and social causes can also be a great way to get publicity. Here is an example of a successful business that benefits from corporate giving. Every year Google donates $1 million in grants to nonprofits that do good work in technology education, environmental sustainability, human rights advocacy. Google opens its doors so these nonprofit agencies can use its office space for free. In effect, giving them more time and resources to put towards their missions.

Improve Brand Awareness and Reputation

One of the biggest reasons is the improvement of brand awareness and reputation. If your company supports charity it will improve the goodwill of consumers. And this also extends to regulators and local communities. You will also be able to feel good about yourself as you make a positive contribution to people's lives.

The media attention that will come your way will attract more people to your services. Don't underestimate how powerful this can be. If you can get into the local paper, then you could see an increase in customer numbers.

There are numerous charities out there that will appreciate any support. So there is no excuse not to support them. If you have a heart for supporting educational institutions, then you could offer scholarships. Having strong corporate philanthropy programs is a major way that you can positively impact local economies. When people hear about your involvement in such programs, they will become more interested in your business.

Philanthropic work is a win-win situation for a business. It helps the community and can also help a company's reputation. A business needs to have a good reputation, so it can have repeat customers and new customers. A company that supports charity shows that it can do something positive in its community. This is important because many people may not know the company's products or services. But they know about the company's community involvement.

When a business donates money to charity, it helps people in need of help. It also increases brand awareness by bringing attention to the company. For example, when Apple donated computers to schools, Apple got more brand awareness because students were using Apple computers in school. When students needed repairs, they'd go straight to Apple. Businesses that donate to charity get positive attention from the public and other businesses. And that is because they are viewed as good corporate citizens that care about their community and care about others less fortunate than themselves.

Businesses' donations give them more respect from others in the community and throughout the world. This makes it easier for them to increase their customer base.

Increase Sales


Businesses that support a cause or charity are more likely to be successful. You can see this by looking at the most successful businesses in the world. Amazon, Apple, and Google all have a strong reputation for being socially responsible companies. Amazon has donated over $100 million to various causes. 

Apple donates a part of every sale to a charity of your choice, as well as developing new products that help those in need. They have been doing this for over twenty years now. In the past seven years alone they have donated over $70 million to various charities and causes. Google also gives back to the community in many different ways. They have helped clean water systems around the world. Plus, they've donated over $1 billion to various nonprofit organizations and scientific discoveries.

In other words, when a company supports a charity it also increases sales through effective marketing. Charity events can be used as an opportunity for potential clients to see what products your company offers and become familiar with your brand. If you provide food or drinks at charity events, this can increase sales. It only takes someone trying something new and liking it.

In addition, if you offer your clients discounts for attending charity events, then more clients will come and buy your products and services and this will increase sales. On top of that, some of the profits made can be donated back to the charity. And this makes everyone happy.

Increase Employee Engagement

To increase employee engagement, businesses need to connect with employees on an emotional level. This is more than just giving employees free food or some other perk that makes life easier. Be the employer that facilitates a positive corporate culture. The advantages of this are more than just about financial performance or self-interest.

Employees want to feel like the company they work for cares about them as more than just an employee. Offering charity opportunities or even a simple gift program can help with this. It just boils down to getting the necessary information and making sure you're a good match. Put yourself out there. Because charities are always trying to find match-eligible donors like you.

People tend to think of charity as something you do for others. But the act of giving back can also be very beneficial for your business and its employees. Getting your employees involved in corporate giving programs and gift programs can strengthen employee relationships. And that's simply because it shows that your company cares about causes that they also care about. So take the time to find out what community leaders they are interested in working with.

This will also make them feel like their contributions or volunteer hours are meaningful and appreciated. So get started on that volunteer support initiative and help out a good cause today!

It's important to choose worthy causes that connect with your employees or customers, though. The desire to get involved and make a positive impact will be stronger. So you can also get them involved by letting them tell you what they're interested in.

Tax Deductions


If you are a business owner, it is worth your time to learn about the different types of deductions you are entitled to take. Not only will this help you to save money on your taxes. But it can also show you how much your company is giving back to others and the community.

You should know that there are two main ways that a business can involve itself in charitable organizations:

  1. The owner of the company can donate their personal money and receive tax deductions.
  2. The company can give funds directly to those in need.

If you choose to take personal deductions, you must donate at least $250 for each person listed as an officer or director of the company. If you choose to donate as a corporation, the minimum donation must be $1,000.

You may be able to deduct travel expenses and any other costs incurred during the charitable events that you attend. Let's say you hire a limousine service or stay at a hotel for an event. Those costs could be deducted from your taxes as well.


A company that upholds its corporate social responsibility with charitable giving wins the hearts of the people. And there are many ways that you can do this and unlock some of the greatest benefits. A lot of companies make use of volunteer grant programs by making charitable donations to volunteer grants. This type of financial support helps community organizations to carry out their social responsibilities.

Things like corporate donations always make their way into the news and on social media. So you will get positive attention for your good work. Remember, you don't have to be a large organization like Google or Wells Fargo. As a small company, you can start your company's philanthropic efforts with workplace volunteer activities. Or you can donate to a local charity close to your heart.

If you need help with your businesses philanthropic efforts, let's talk!

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