What is a customer journey?
Your customer journey outlines a blueprint for how your brand can turn strangers into high-value customers and advocates. It defines the step-by-step process of converting total strangers to high-value customers and brand promoters.
It's important to understand your customer journey because it helps you see where your customers are coming from and what they face while trying to buy things from you. It can help you improve the way that your website is set up so that people can easily find and buy your products, as well as make it easier for customers to find information about your company!
How does this help my business?
You may be wondering how understanding all that stuff about the customer journey really helps me out. After all, my website is pretty easy to navigate, right? Well, maybe—but it's always good to make sure that there aren't any problems with it! And if there are problems with your site's layout or design/layout (or even just one particular page), then fixing them could mean more money for you at the end of every month and a better understanding of your customers.
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