Developing A Defined Account-Based Marketing Strategy

"I am struggling to develop a defined account-based marketing strategy for my business."

Developing Your Account-Based Marketing Strategy

You can't develop an account-based marketing strategy until you know what you're trying to accomplish. It's important to set clear goals so everyone on your team knows the direction in which they should work.

Developing a defined ABM strategy is a multi-step process. It involves:

  • Determining the company's goals and objectives
  • Identifying the target audience(s)
  • Defining the campaign metric(s) to be used for measuring the success of the campaign
  • Creating a clear plan for executing the campaign's content, including engaging content based on market research and understanding how content will be distributed to reach the target audience.

When To Use Account-Based Marketing

Account-based marketing is great for targeting ideal customers who are already familiar with your brand or product. However, it may not be the best option if you want to reach people who don't know anything about you.

For example, if you're trying to reach new customers or people who haven't heard of your brand before, traditional advertising may be more effective than ABM. This is because it's more likely to reach those people—even though they may not convert as well as those who have already purchased from you.

Here's How gardenpatch Can Help You To Develop An Effective Account-Based Marketing Strategy:

Looking for a way to develop an effective account-based marketing strategy?

gardenpatch can help. We know that ABM is more challenging than it might seem at first glance, but we also know that it's well worth it. It's a strategy that has been proven to work in many different industries, and when done right, it can be incredibly effective.

We have the expertise to develop an ABM strategy for your organization, and we're ready to put it into action!

How account-based marketing works

The most effective way to target your ideal customers and get them to buy from you is through Account-Based Marketing.

Account-Based Marketing is a strategy that focuses on using data and automation to identify, attract, and engage with your ideal customers in order to increase sales, revenue, and market share.

We can help you build an effective Account-Based Marketing strategy that will attract more of the right customers and retain them longer.

What it entails...

We’ll work with you to identify your target accounts and develop a plan to help you reach out to them in the best way possible. Whether through email or social media, creating a website, or print collateral, we can help you develop an effective account-based marketing strategy that will get results! We can help you with:

  • Account Planning
  • Account Management
  • Account Lead Generation

Are you ready to develop an effective account-based marketing strategy for your business? Click the link to schedule a call with us today!

Let's talk about growing your business.