- Our Expertise
- Our Services
- Growth Strategies
- Chief Growth Officers
- Expert Sessions
Search Engine Optimization and Search Engine Marketing can be hard to differentiate. SEM is the paid counterpart to SEO.
Both SEM and SEO are valuable tools for marketers. But they serve different purposes.
SEM is more concerned with getting your site noticed in search engines. While, SEO concerns itself with improving the quality and performance of your site.
SEO is focused on ranking high in search results. SEM, on the other hand, is focused on driving traffic to that content through paid marketing.
While with SEO you're seeking to bring organic (non-paid) traffic to your website, with SEM you're bringing traffic by paid advertising on search engines like Google.
Search engine marketing is the sweet spot of digital marketing. It targets your core audience as their go-to resource. But that doesn't mean you don't need SEO.
New brands suffering from low traffic numbers can benefit from search engine marketing. One tactic we use to drive near-instant traffic to your site is paid search.
These are the ads that now show up at the top of search engine results pages (SERPs).
Once we set up your ad campaign, it goes up immediately and begins generating traffic.
There’s more to creating ads for search engines than writing copy and posting them. You have to do a thorough keyword analysis to ensure you’re targeting users with the right intent.
At gardenpatch, we analyze keywords based on competition and the intent of the user. We pinpoint those ones that are more likely to click and convert.
Search engine marketing isn’t just paid – there’s a free way to gain traffic from it as well. Search engine optimization is considered the free version because once you pay for your content, it’s yours forever. And as long as it’s optimized, it’ll continue driving traffic.
Need help perfecting your SEM and SEO strategy? We're here to help! Click the link to schedule a call with us today.