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Content marketing involves creating valuable, engaging content to help your prospects solve a problem and build authority in the hopes that they make a purchase somewhere down the line. Content marketing can help you attract the right prospects to help you reach your business goals. The first step to attracting more leads with your content is to make sure the content you're creating provides value to your prospects. Think about their business goals and challenges and come up with a content marketing strategy to help you stay on track.
Setting content goals means:
If you want to do it effectively, you need to know your buyer persona: who you're speaking to, where to find them, and how you want to speak to them.
To generate content that drives value, you need to know where you are starting from and where you want to go. Taking a Content Audit as your first step will let you know how are your new efforts panning out.
When creating your content, you need to put yourself in your potential customer's shoes. When they trust your content is when you start to build a relationship with them.
To turn them from leads to customers, you will have to take them through different stages of the buyer's journey: