Need To Attract More Leads Through Your Content?

"My content isn't attracting as many leads as I'd like."

Create Valuable Content

Content marketing involves creating valuable, engaging content to help your prospects solve a problem and build authority in the hopes that they make a purchase somewhere down the line. Content marketing can help you attract the right prospects to help you reach your business goals. The first step to attracting more leads with your content is to make sure the content you're creating provides value to your prospects. Think about their business goals and challenges and come up with a content marketing strategy to help you stay on track.

Plants09
Plants+circles2B

Set Content Goals & Perform A Content Audit

Setting content goals means:

  1. Gathering all of your content
  2. Creating columns in a spreadsheet for target keywords, format, buyer's journey stage, buyer persona, and the main topic and then filling it in for each piece of content.
  3. Adding columns for key metrics like engagement, shares, and page views.
  4. Categorize each post by content that needs improvement, content that needs rewriting, and content that can be destroyed or merged with another post.
  5. Performing a content audit involves analyzing each piece of content you have and determining whether it needs to be re-written or tossed completely.

Here's How gardenpatch Can Help With Converting Leads Through Content Offers:

Create amazing content that also serves as a differentiator

If you want to do it effectively, you need to know your buyer persona: who you're speaking to, where to find them, and how you want to speak to them.

To generate content that drives value, you need to know where you are starting from and where you want to go. Taking a Content Audit as your first step will let you know how are your new efforts panning out. 

Gain your potential customer's trust

When creating your content, you need to put yourself in your potential customer's shoes. When they trust your content is when you start to build a relationship with them. 

To turn them from leads to customers, you will have to take them through different stages of the buyer's journey:

  • Awareness - blog posts, eBooks, white papers, tip sheets, checklists, infographics, quizzes, games
  • Consideration - templates, worksheets, comparison matrixes, webinars, podcasts
  • Decision - free trials, coupons, demos, product guides, consultations
Plants+circles6b
Let's talk about growing your business.