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White space is an essential element of good design. If you don't want to bog your readers down with too much information, start using multiple subheads and plenty of white space. White space has been shown to increase user attention by 20 percent, and it has a way of making your website feel modern and fresh.
Well-written headlines or sub-heads can help draw people in to read your content as well as break up large blocks of text and give potential customers (and their eyes) a break from scanning too many words.
Make sure all of your hyperlinks are easily identifiable. For example, underlined text and different colored text draws more attention from the reader and lets them know that it's a link they should click on. Test how effective your links are by blurring and removing the color from the design to see what stands out.
Enhancing your website means making it mobile-friendly. When nearly everyone these days has a smartphone and many of them are spending more than an hour and a half each day online, your site better be easy to browse on a mobile device. A site that isn't mobile-friendly could end up costing you business.
If you want your site to do more than just sit still and look pretty, you need a captivating call-to-action (CTA) on every page. A CTA should be clear and concise and prompt your readers to take action in some way. When creating buttons for your CTAs, think about color psychology and determine what messages different colors can evoke.