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People don't want to feel like they're just another sale. When you make them feel this way by hard-selling your products instead of finding out their needs first, they're bound to lose interest in you. They want you to understand them and know that you're on the same page as they seek out a solution that fits them.
That's why marketing isn't a one-way street. In addition to speaking to your audience, you also need to listen. What are their pain points? What solutions have they already tried to no avail?
Chatbots are amazing tools with massive memory power used to understand different types of users based on data. AI-enabled chatbots can understand customer inquiries and responses, and in return give meticulously accurate and personalized answers. Despite not being human, chatbots increase the amount of personalized and effective conversations you can have with clients by automating them and enabling them 24/7.
Great content attracts new leads and puts existing leads in the mood to buy from you. However, not everyone responds to the same content. It engages its readers not just because it's well-written or entertaining, but also because it's tailored to the reader. Do your research on your target customer before you even start writing copy or scripting a video. You'll want to keep them in mind as though speaking directly to them in person.
Effective content respects the context of the platform it's in. Not all content is appropriate for every online channel. When it comes to copy that converts, context is everything. Otherwise, you can easily appear too salesly on social media, which is a place to be casual and authentic or fail to close a sale because of a weak call to action.