How Do I Increase My Conversion Rates?

"I need help crafting the right conversion paths for my audience."

Tailoring The Customer Experience

The more personal you get with your prospects and customers, the “warmer” your leads become. You want to have segmentation at every stage of the sales funnel, from your email list to your ad campaigns. Identify different customer personas you can target based on their demographic, where they spend time online and other information relevant to your niche or products. 

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Nurturing Your Leads With Effective Content Marketing

When content is made and sales are pitched with these customer avatars in mind, they’ll “speak” to real people who are in need of your product or service to help them solve the problems they face. Using the right technology, you can guide different leads through different sales funnels that are more tailored to their preferences, needs and what makes them "tick." 

Content creators should consider the tone and voice for each content piece based on which customer type they’re targeting with the content. Marketers should figure out the times each avatar is most likely to open an email or click on content posted on social media.

Here Is How gardenpatch Can Help With Visual/Audio Content:

Calling your audience to action at every stage
in the sales funnel

Calls to action are what guide your prospects through your sales funnel, leading them closer to the point of sale. Always tell your audience what to do next, whether it's to click a button, read a blog post or fill out a form. Include links to related content or products to keep visitors engaged and on your site.

Optimizing your sales funnel

Ensure all stages of the buyer’s journey are optimized to convert sales by having an analytics reporting system in place. Track metrics and use analytics tools to measure the effectiveness of your marketing and sales strategies one by one so that you know exactly what's working and what isn't.

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