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Are You Struggling With Your Product Launch?
"I don't have a clue about product launching."
Getting Your Product In Front Of New Eyes
If you're a business owner, you know that the best way to grow your customer base is to get your products in front of new eyes. But how do you do that?
The answer: e-commerce product launch.
If you've got a great product and the right idea of how to present it, the Internet is the place to go.
Choosing The Right Platform
There are so many platforms out there, and they all have their own pros and cons (and sometimes costs).
Consider your target audience. Are they tech-savvy? Do they tend to shop online? If so, you may want to consider hosting your product launch on an e-commerce platform like Shopify or Magento. These platforms are designed specifically for selling products online, giving you access to everything you need to set up your store and start selling in no time.
If your audience is more traditional—they might be interested in shopping at a physical location before making a purchase online. Then, it might be better for you to host your product launch on something like Facebook or Instagram, where people are already spending their time.
Here's How gardenpatch Can Help With Your Product Launch:
One mistake businesses make when planning a product launch is setting unrealistic goals. If you don’t do market research, you could end up with more products on your shelves than customers.
We’ve helped countless brands successfully launch products. We analyze your product to ensure it’s ready for the market. And we develop the proper messaging to push out to attract the right audience.
Types of product launches
There are three different types of product launches: soft, hard, and prelaunch.
- A soft product launch is when your business starts selling a product without any hype. It's just a normal sale, with no special promotions or marketing efforts.
- A hard product launch is when your business advertises the sale of your new product as something special—maybe you are offering it at a discount or giving out freebies. The focus here is on building buzz around the event.
- Finally, there is a prelaunch period where you introduce your new product in advance of its actual release date (and hopefully build up some hype). This gives customers time to get excited about what's coming down the pipeline before it actually hits stores or goes live online.
Need help launching your e-commerce products? Let gardenpatch do the heavy lifting for you.
Click the link to schedule a call with us today!
