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Content creation does not mean putting some words on a page. It means creating content that interests your customers. How do you know what type of content your customers are interested in? Have a proper CRM tool in place that can provide you with the data you need to get started.
Ask yourself the following questions:
You have heard the phrase "smart content" thrown around, but what exactly is it? It's content that is informative and serves a purpose. It is something your potential customers seek out. It has the potential to generate new leads on its sheer value alone, and turn your customers into brand advocates.
Need help with your inbound content marketing efforts? Trust the experts at gardenpatch to help.