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The guide to the buyer's journey can be best understood as a manual that describes the relationship between your customer and your brand. From its inception to its current state, a guide explains all the details of that relationship. That is why it is so incredibly important to understand what that relationship is and how it came to be.
Ask yourself the following questions:
There are several key ways for your company to nurture customer leads. These include targeted content, multi-touch marketing, timely follow-ups, and personalized emails.
Studies show that a potential customer will experience an average of 10 touches before they become an official customer. Interestingly, studies also show that most marketing plans only include about 5 touches in the buyer's journey. So, if you have been wondering what you are doing wrong, this could very well be it.
Do you need help perfecting your buyers' journey so you can start seeing conversion? gardenpatch is here to help.
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