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How do I do this?
You don't need to dive in head first. Perhaps you could begin the process with small steps, such as automating your weekly emails and social media posts. Find some methods you are comfortable with while still moving toward efficiency.
Ask yourself the following questions:
Some main ways companies are choosing to automate include email campaigns, social media marketing, inbound marketing, digital advertising, lead nurturing, forms, and landing pages. Technology has come a long way and can be immeasurably valuable in making marketing easier and more effective.
An incredible area of automation is A/B testing. When it's set up properly, it can provide your company with the information it needs in order to succeed. Consider setting up A/B testing in your email campaigns. Discover what your customers are clicking on. Is it eye catching images? Great headlines? Sales offers? More information links? Knowing these answers is key.