How Can We Ensure That Our Marketing Dollars Are Being Spent Wisely?

"We want to be certain that we are spending our money on smart content and not using outdated methods."

Consider Personalization

What does this mean?

Personalization is one of the most popular new methods of marketing that exists. It helps you connect with your customers by providing familiarity. Marketing personalization shows customers that you think of them as a person, not just another number. That's the first step to transforming your customers into brand advocates.


What Are Some Ways I Can Leverage Personalization?

Ask yourself the following questions:

  • Are you collecting accurate data for your customers?
  • Are your email campaigns set up for personalization?
  • Can your website display personalized content?
  • Do you have a CRM setup that can interconnect personalization and content?
  • Have you considered chatbots?

Here's How gardenpatch Can Help With The Creation Of Smart Content:

Smart Content

Providing smart content for your customers means that you have a stellar CRM tool to gather and display individualized content for your customer. Are they looking for SEO tips? Then your website should be able to display SEO content to that particular customer.

Email Campaigns

There are many ways you can customize your email campaigns. Studies show that when email marketing utilizes smart content, the potential customer is 18 times more likely to be converted into an actual, legitimate customer. All because the marketing team took the time to customize smart content and address the customer by name and interests. gardenpatch can help you build a marketing campaign focusing on smart content and personalized experiences.

Do you need help personalizing your marketing strategies? Let gardenpatch help.

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