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Before you decide on which influencer marketing channels are right for you, you need to decide what kind of influencer you need. There are several different types of influencers that each serve somewhat different purposes, such as:
Social Media Influencer - Social media influencers have a large following (thousands or millions of followers) on social media sites like Instagram, Facebook, YouTube, Twitter, or LinkedIn.
Blog Influencer - A blog influencer writes for their own blog, usually one that's already established with thousands or millions of subscribers and readers.
Celebrity Influencer - A celebrity influencer is a famous person with a large following (usually in the millions) who is known across multiple industries.
Key Opinion Leader - A key opinion leader is a high-level expert on a particular topic within a specific field.
Micro-Influencer - A micro-influencer has a somewhat modest following of thousands or tens of thousands of people within a specific niche.
The best way to ensure success when it comes to your influencer marketing campaign is to create a strategy. When creating your campaign, keep the following in mind:
Demographic: Is your influencer's following similar to your company's buyer personas?
Expertise: Would the content of your campaign be appropriate coming from your chosen influencer?
Notoriety: Is your influencer well-liked? Do they have mass appeal?
Reach: Can your influencer effectively engage your target audience?
Choosing the right influencer marketing channels can seem overwhelming if you're new to this side of digital marketing. But finding the right channels simply involves going over your options and deciding what's right for you based on your business goals and objectives.
Below, you will find an overview of the two most common types of influencer marketing channels to help you decide which channels are best for you:
1. Social media - Your influencer uses Facebook, Twitter, LinkedIn, Instagram, Snapchat, or YouTube. They promote your products or services via social media posts, videos, or "Snaps."
2. Blog - Your influencer uses their own blog to promote your products and services. They may write an in-depth review of your product or services, encouraging their readers to purchase from you.
Find out where your target audience is spending time online and choose those same channels for maximum effect.
Need help deciding what influencer marketing channels you should be using? Let gardenpatch help.
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