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A target audience is a group of customers that would ideally buy your products and services. They're the people whose problems you're solving with your products or services. Think about who you designed the product for. That will likely be your target audience.
Analyze what you're selling to determine which consumers would most benefit from your product or service. Ask the following questions to get you closer to understanding your target audience:
One way to figure out your target audience is to see what your competition is doing. Look at other companies in your industry and see who they're targeting. Perform an analysis of your competitors and look at their customer base to see if there's something they're missing that you could focus on.
You can segment your target audience by several different variables, including geographic, demographic, and behavioral factors. The most common ways to segment a target audience include: by gender, age, location, lifestyle, behavior, interests, and values.
Do you need help defining your ideal customer? Let gardenpatch help.
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