Why should they be "digital" marketers?
In today's age, it is imperative that your marketing plan includes the digital world. Knowing how to navigate social media is arguably becoming the gold standard.
Ask yourself the following questions:
Artificial intelligence is rapidly evolving. While it can be difficult to adjust to, there are some incredible benefits to this new technology. Just imagine your customers being able to get help at all hours of the day and night, without needing to have the customer service staff physically available to assist them.
There are over two billion messages sent on Facebook each month. If you think that's a lot, try to wrap your mind around this. There are 55 billion messages sent on WhatsApp every single day. It is crucial that your business is a part of what is happening in people's every day lives. A social media presence is vital.
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