- Our Expertise
- Our Services
- Growth Strategies
- Chief Growth Officers
- Expert Sessions
A buyer persona can help you understand who your ideal buyer is and give you an idea of the different buying patterns of companies within your ideal buyer profile.
It's essentially a semi-fictional representation of your ideal customers. Typically, a buyer persona has been well researched and is created using real data about your existing customers. Creating a buyer persona means considering their motivations, goals, behavior patterns, and demographics, among other things.
A buyer persona defines the various buying patterns of businesses within your ideal buyer profile. Your ideal buyer profile might be IT companies with more than 15,000 employees.
Within that buyer profile, you might deal with multiple buyer personas, such as the head of sales or the head of operations. Being able to tell the difference between your buyer personas within each buyer profile can help you create the appropriate message that aligns with the goals and challenges each persona is up against.
Identifying your ideal buyer can be accomplished by asking yourself the following questions:
Once you answer the questions above, you'll have a better idea of exactly who your ideal buyer is and you can begin creating your buyer personas based on your ideal buyer profiles.