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To be a successful business, it’s not enough to have customers. Now, you need fans and, most importantly, advocates!
Community advocacy happens when you empower your customers to somewhat control your brand’s image.
This sounds scary, but if you play your cards right, you can have a crowd of brand advocates rooting for you.
People trust their family and friends more than brands, so building a community of advocates is key!
A community advocate can help you gain popularity by building a real tribe.
People buy products and services they truly believe in, and they avoid being sold in an aggressive way. That's why giving them some control over your brand is becoming increasingly normal.
We're talking about brand ambassadors and real influencers. We're talking about word of mouth advertising about how awesome your Twitter account is—or how well you treat every single customer.
The truth is, word of mouth is still the most powerful marketing tool out there.
We make it happen.
There's been a huge shift in the way customers buy. People are now more informed than ever, and they'll take a lot of time to do research before they even consider buying something.
This research can take months, or even years.
Brands are not about the products anymore. They aren't about a cheesy mission statement either.
You need to make customers feel something and connect to what you have to offer at a deep emotional level.
That's why you need inbound marketing.
Are you ready to start managing the community around your brand more effectively? Click the link to schedule the call today!