How Can I Track My Social Media Marketing ROI?

"I need help tracking the ROI of my social media efforts."

Measuring Your Social Media Efforts

Given the ever-changing landscape of social media, the only way to find out which social media marketing strategies are worthwhile is to track your ROI through data analysis. Social media marketing trends come and go, and there are hundreds of tactics being talked about at any given moment. It’s impossible to know what strategies bring returns without measuring them.

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Defining Your Social Media ROI

It's can be challenging to track the exact financial return of social media marketing with a monetary value. That's because some leads who initially find you through social media end up making a purchase on your website much later, and the sale may not come directly through a link you posted on social media. Social media is about gathering prospects at the beginning of your sales funnel, and guiding them to the next stages, like subscribing to your email list or reading some of your blog posts. 

Here's How gardenpatch Can Help You With Social Media Marketing ROI:

Which Metrics Indicate ROI?

You might choose to calculate social media ROI based on your click-through rate to links on your social media posts.

  • Links to products
  • Links to downloadable content
  • Links to visit the website
  • Share of voice
  • Engagement metrics: number of retweets, shares, comments, and likes indicate how effectively your social media content is capturing attention.

Social Listening Tools

You can also use social listening tools to track what users on social media platforms think about your brand and products.

These tools make sense of massive amounts of social data to gain insight that can help you segment your audience, hone your brand’s voice to target your audience, and more.

Do you need help getting insights into your social media ROI? Then you're in the right place. Click the link to schedule a call with us today!

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