Having Trouble Building A Sales Playbook?

"I’m not sure what to include in a sales playbook."

What Is A Sales Playbook?

A sales playbook is your recipe book for closing sales.

It’s a basic outline of all your sales techniques that will give your sales team a clear path to follow.

It is just a simple document that will outline:

  • Sales processes
  • Buyer personas
  • Call scripts and agenda
  • Sample emails
  • Discovery, qualification, demo, and negotiation questions
  • Proposal guidelines
  • Competitive intelligence guidelines
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Here's What A Sales Playbook Can Do For You: 

Building a good sales playbook will improve the productivity of your sales team by standardizing best practices, reducing ramp-up time, and ultimately making your sales team more autonomous.

In other words, it will help you and your sales manager to DEAL (Define, Eliminate, Automate and Liberate).

Here's How gardenpatch Can Help You With The Creation Of A Sales Playbook:

Auditing your sales material

Before building a sales playbook, you must understand what is already in your hands. For example, are there any email templates that can work? Do you already have a call or voicemail script?

After auditing your existing assets, we'll help you categorize these elements depending on the stage of the sales process which it's meant for.

Building your sales playbook

Remember that your playbook is a work in progress and can continually be enhanced through time.

When crafting your playbook, we'll help you identify all the necessary elements a good sales team needs to close deals.

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