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A sales playbook is your recipe book for closing sales.
It’s a basic outline of all your sales techniques that will give your sales team a clear path to follow.
It is just a simple document that will outline:
Building a good sales playbook will improve the productivity of your sales team by standardizing best practices, reducing ramp-up time, and ultimately making your sales team more autonomous.
In other words, it will help you and your sales manager to DEAL (Define, Eliminate, Automate and Liberate).
Before building a sales playbook, you must understand what is already in your hands. For example, are there any email templates that can work? Do you already have a call or voicemail script?
After auditing your existing assets, we'll help you categorize these elements depending on the stage of the sales process which it's meant for.
Remember that your playbook is a work in progress and can continually be enhanced through time.
When crafting your playbook, we'll help you identify all the necessary elements a good sales team needs to close deals.