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A lifecycle stage helps you understand where in the buyer's journey your contacts are at.
By identifying the proper stage, you can organize these contacts and classify each of your leads into their corresponding stage. This will allow your sales and marketing teams to understand what specific lead-nurturing tactic to use in each stage.
Identify → Classify → Nurture
Keep in mind that you can’t give the same information to a subscriber as you would give to a current customer.
Understanding your buyer persona is a big part of segmenting your audience. However, the real value comes from understanding what and when to communicate with them. How you communicate with your audience is dependent on the lifecycle stage of each of your contacts.
We can guide you through the entire process of acquiring leads to the operation of classifying them and nurturing them with content targeted to each of the stages.
Identifying the lifecycle stages is only the first step. Besides the primary lifecycle stages above, we work on nurturing two more lifecycle stages: Evangelists and Others. Evangelists are customers who talk about your brand and are now considered brand advocates. The other contacts don’t seem to fit in any particular stage but can also be nurtured.
Ready to increase your sales ROI through a better understanding lifecycle stages? gardenpatch is here to help. Click the link to schedule a call with us today!