Find out exactly where to spend your marketing dollars.
Marketing Audits
Take stock of your current marketing efforts, so that you can see where you're falling short and where you might want to make improvements.
A marketing audit is an important part of any business's growth strategy.
Why gardenpatch?
- Our people:
We know that every business is different, so we'll work with you to create a plan that's uniquely yours—and we won't stop until you're happy with the results. Whether it's getting measurable results from your marketing efforts or finding ways to increase sales, we're here for you.
- Our process:
We'll sit down with you and really listen to what you want out of your business, and then help you create a plan that's tailored to your success. We are experts in their fields and have worked with many businesses just like yours. So we know what works and what doesn't—and we're happy to share our knowledge with you!
- Our results:
Expand your market share, grow your business, and increase your revenue. An effective growth strategy is the reason some businesses are able to scale so quickly and others struggle to keep up with their competitors.
What Does The Marketing Audit Include?
The marketing audit includes a detailed review of a company's marketing plans and practices. Find out how your marketing efforts stack up against competitors', and whether you’re spending your resources efficiently.
Your marketing audit will include an analysis of the following:
- Your marketing process and roadmap
- Your marketing tools and content assets
- Your marketing pipeline
- Your marketing team
- Your marketing reporting
- Your marketing effectiveness
Our Process
To ensure our audits are completed effectively, we now have 6 phases for each of our projects:
- Define - What are we doing here? Get clear on the objective.
- Discover - What exists? Get clear on what is through research and exploration.
- Discuss - How can we make this epic? Collaborate on the best possible outcome.
- Develop - Do the work. Build. Create. Put it together.
- Detect - What are the results? Publish intentionally and consistently. Use data to learn.
- Deepen - How can we make this better? Optimize.
Better Decisions Require Accurate Data…
Better and more accurate data can help your marketing system in many ways. It can help you predict buying behavior, identify new customers, and better understand your existing clients.
…Turning That Data Into Strategy Require Expertise
We believe in creating a positive environment where you can feel comfortable asking questions and giving feedback as we work together to achieve your goals. Our experts have been handpicked based on their expertise in the field and their ability to work with clients. We also strive to be transparent about our processes so you know what you're getting into before you decide whether or not working with us is right for you.
We are here because we love what we do and want nothing more than for you to succeed!
Marketing Audit FAQs
You need to make sure your data is organized and accessible. You should have all of your leads, contacts, and customers in one place so that you can easily find them when the time comes.
It depends on the scope of the audit, but typically it takes about four weeks from start to finish. The length will depend on how much information needs to be gathered from each area of inquiry in order to make accurate recommendations for change.
A marketing audit can help you determine if your current marketing efforts are working for you or against you. You can use this information to make decisions about future strategies and tactics that will be most effective for your business.
There are many reasons why conducting a marketing audit is good for your organization. First of all, it gives you insight into what's working and what isn't so that you can make changes where necessary—and hopefully increase sales!
It depends on what kind of business you have and what sort of goals you have for growth. We recommend doing an audit at least once per quarter or every six months to stay on top of things!
The team will review all aspects of your business, from operations to customer service and everything in between.