The Tool Shed Blog

Best Marketing Campaigns: Ideas to Get You Inspired

2022 was a year of change and innovation, and marketing campaigns have been no exception. Marketers have had the chance to explore new ideas and worlds through creativity and strategy in order to appeal to their audiences with engaging content. In today's fast-paced society, audiences expect to have access to information immediately, no matter where they are or what they're doing. This means that brands must be able to adapt quickly to changing circumstances and deliver on their promises in order to be successful.

An effective marketing strategy is a balancing act between art, the needs of the brand, and the speed at which things can be accomplished. One cannot exist without the other in the marketing world. As a marketer, it can be difficult to know where to start when faced with a new campaign. But my best advice is to take a moment to breathe, have a drink of water, and see what the big players in the media business are doing to stay on top. After all, that's where we all want to be.

One of the keys to success in marketing is to stay up-to-date with the latest trends and developments in the industry. This means keeping an eye on what your competitors are doing, as well as staying on top of new technologies and platforms that can help you reach your audience.

One of the biggest trends in marketing over the past year (the past few years, really) has been the rise of social media as a powerful tool for reaching and engaging with customers. More and more brands are using social media to connect with their audiences, create buzz, and build loyalty. This has led to the development of new strategies and tactics for social media marketing, such as influencer marketing and paid advertising.

Another trend that has gained momentum in recent years is the use of data and analytics to guide marketing decisions (especially as Google will be moving fully to GA4 on July 1, 2023). With the increasing availability of data and the development of powerful tools for analyzing it, marketers are able to gain deep insights into their customers and their behavior. This allows them to tailor their marketing efforts more effectively and deliver more personalized and relevant messages to their audiences.

Overall, 2022 has been a year of transformation and ingenuity in the world of marketing. With the right strategies and tools, brands can stay ahead of the game and continue to engage and delight their customers.

So, following my advice, sit back, read through and get some inspiration (and ideas) from the best marketing campaigns of 2022.

1. Duolingo

This year, Duolingo has been particularly innovative with their social media marketing. Their posts are designed to appeal to a younger generation, and they do a fantastic job of staying current with the latest trends and topics. Like many influencers and entertainers, Duolingo has leveraged TikTok to reach millions of people with amusing and engaging content.

One of the keys to Duolingo's success in their campaign is the use of their owl mascot, Duo, as the star of all their videos. By keeping Duo as the main focus in all their posts, they have essentially created their own influencer with over 4.8 million followers. This clever use of their mascot has helped to build brand recognition and engagement, and it has played a significant role in the success of their social media marketing efforts.

Having a mascot can be a valuable asset for a business. In addition to creating a strong and recognizable brand identity, mascots can help to improve the public perception of the business, engage and entertain customers, and represent the company at events and public appearances. Some of the specific benefits of having a mascot include:

  • A mascot can help to create a strong and recognizable brand identity for the business.
  • Mascots are often associated with fun and positivity, which can help to improve the public perception of the business.
  • Mascots can be used in marketing and advertising campaigns to engage and entertain customers, potentially leading to increased brand awareness and customer loyalty.
  • Mascots can also be used to represent the business at events and public appearances, providing a friendly and approachable face for the company.
  • In some cases, a mascot can become a valuable source of revenue for the business, through merchandise sales and other licensing opportunities.

Overall, Duolingo has demonstrated the power of creative and targeted social media marketing, and they have set a high bar for other brands to follow. By staying current with the latest trends and using their mascot effectively, they have been able to connect with their audience and build a loyal following.


2. Reddit

In today's world of marketing, it's essential for companies to grab consumers' attention quickly in order to be successful with their campaigns. So you need to be creating engaging advertising campaigns. This is especially true when a company has secured valuable ad space with a highly engaged audience. A perfect example of this is the Super Bowl, where advertisers often compete to secure airtime that is both highly coveted and extremely expensive.

Reddit took a unique approach when it bought a short ad slot for the Super Bowl. Rather than the usual 30-second commercial, Reddit's ad began like a standard car ad before cutting to a blurry text with a glitchy effect, followed by horses running in a field. While the ad didn't provide much information, it sparked people's curiosity and they flocked to the internet to discuss it. The ad's post on Reddit's official Twitter page has garnered over 465.5k views, highlighting the power of intrigue and mystery.

As a result, Reddit won a Creativity Award for "Idea of the Year." Incorporating keywords throughout the text will help the passage rank on Google. By using different words and phrases to express the same idea, the passage will be completely different while still conveying the same message.

3. Hubspot

Hubspot's milestone celebration was a standout marketing campaign in 2022. This year, the company celebrated 1,000 app integrations in their marketplace and used this as an opportunity to run a powerful marketing campaign across multiple channels.

The campaign appealed to both current and potential customers, showcasing the wide range of possibilities available with Hubspot's platform. Top partners were also leveraged to put a spotlight on high-level integrations and gain additional publicity.

In short, Hubspot used a company milestone to create a highly successful multi-channel campaign. Todd Jensen, Head of Marketing at Nursa, commented on the success of the campaign.

By incorporating keywords throughout the text, this passage will rank well on Google. By using different words and phrases to express the same idea, the passage will be completely rewritten while still conveying the same message.


4.  Twix

Twix, a popular candy brand, has created a limited edition device called the Twix Meltdown that allows you to enjoy your favorite coffee with a delicious Twix flavor. The product was created with the aim of pleasing Twix fans, and the only way to get your hands on the device was by following the brand on Instagram and waiting for the official rules of the contest. "Combining TWIX® and coffee together felt like a natural pairing," said Michelle Deignan, TWIX® Brand Director, Mars Wrigley Confectionery.

It is not surprising that people are excited about the new Twix Meltdown device. Many people love the combination of chocolate and coffee, and the idea of having a Twix-flavored coffee is likely to be very appealing to fans of the candy bar. The limited edition nature of the device also adds to the excitement, as people will want to get their hands on it before it is gone.

The fact that the only way to get the Twix Meltdown was by following Twix on Instagram and waiting for the official rules of the contest is likely to have added to the excitement. This creates a sense of exclusivity and makes people feel like they are part of a special group of Twix fans who have been chosen to try the new product.

Overall, the Twix Meltdown is a clever marketing move by the brand. By creating a unique and exclusive product that appeals to their fans, Twix has successfully generated buzz and excitement around the new device. This is likely to lead to increased sales and a boost in brand loyalty among Twix fans.

5. WeTransfer

WeTransfer's new global brand campaign "Please Leave" showcases how their file-sharing service enables people to save time and use it for their creativity. The campaign is meant to inspire people to step away from the internet and focus on their passions.

The ad features a poetic narration by author Roxane Gay, which is based on a global Ideas Report conducted by WeTransfer that surveyed 10,000 professionals in the creative industry.

The report revealed that online distractions often hinder inspiration and creativity. WeTransfer's message emphasizes their commitment to prioritizing people and providing time-saving tools to support the creative community.

WeTransfer's 2022 campaign was well-received by its target audience of creative professionals. By highlighting how their service can save time and support creativity, the campaign effectively showcases the value that WeTransfer can provide to this group. Additionally, the use of a well-known author like Roxane Gay to narrate helps the campaign resonate with creatives.

An excellent marketing campaign results in positive business development. By focusing on the company's commitment to supporting the creative community and prioritizing people, the campaign helps to establish WeTransfer's brand as a trusted and valuable partner for creatives. This, in turn,  can help to drive customer loyalty and increase the company's revenue.

6. Stranger Things

In advance of the release of season four, Stranger Things executed an impressive experiential marketing campaign that immersed fans in an alternate reality.

The campaign included the creation of lifelike sculptures and the projection of images onto famous landmarks all over the world, such as Bondi Beach in Australia and the Empire State Building in New York.

The goal was to make viewers feel like they were living in an episode of the hit show. This marketing strategy has proven successful for Stranger Things, as it has generated significant buzz and gone viral.

Experiential marketing is a type of marketing that focuses on creating engaging and interactive experiences for consumers. It is designed to create an emotional connection between the brand and the consumer, and to create a lasting impression on the audience.

This campaign immersed fans in the world of the show and make them feel like they were part of the story. By creating sculptures and projecting images onto iconic landmarks, the marketing team was able to create a sense of wonder and excitement for the upcoming season.

Experiential marketing can be an effective way to build buzz and generate interest in a product or service. By creating an engaging and interactive experience, marketers are able to create a lasting impression on consumers and build a deeper emotional connection with the brand. In the case of Stranger Things, the success of their experiential marketing campaign is a testament to the power of this type of marketing.

7. Patagonia - Sustainable Marketing

Patagonia recently announced that its owner, Yvon Chouinard, has transferred the company to a charitable trust and nonprofit organization that will use any profits not spent on operations to combat the climate crisis. This bold action by a major corporation to support the fight against the climate crisis has garnered widespread attention.

A video of Mr. Chouinard declaring "Earth is now our only shareholder" went viral on Instagram, and many people clicked through to read his letter explaining the decision.

Sustainability and transparency are crucial for attracting consumers today. People are more likely to buy into a brand if they know there is a sustainable credential behind it. In fact, looking at the search term trends over time, you can see the increase when comparing 2014 and 2020 in the Google search trends.

This campaign is one of the best and most impactful marketing campaigns for 2022 because it resonates with people's concerns about the climate crisis and their desire to see companies taking action to address it.

Additionally, the decision to transfer ownership of the company to a charitable trust and nonprofit organization may be seen as a selfless and admirable act, inspiring others to support the campaign. Furthermore, the viral video of Mr. Chouinard declaring "Earth is now our only shareholder" was emotionally compelling and helped to spread the message.

8. Food For The Poor

The Food for the Poor campaign of 2022 has been a fantastic example of effective marketing for the benefit of the community and homeless. Highlights of this campaign include:

  • Utilizes targeted content to decrease abandonment and increase conversions
  • Offers 3 options for leaving a donation, appealing to those who want to give but aren't sure how
  • Simple, easy-to-navigate website design

Critics agree that the success of the Food for the Poor campaign can be attributed to its focus on providing clear, easy-to-understand options for donating and volunteering. By making it simple for website visitors to take action, the campaign has been able to convert more visitors into donors and volunteers.


Inspiring, isn't it? Whether you're planning to release a line of burgers or launching your first rocket to space, you've got to see what the big guys are doing to meet their success formula and please their audience.

Building a content marketing strategy from scratch can be intimidating, especially with the vast amount of media available. However, there are many ways to come up with fresh ideas and create an effective campaign.

One approach is to search for user-generated content, such as blog posts or social media posts from influencers in your field. You can also look for marketing examples online and take note of any ideas that resonate with you.

Another option is to seek expert help from a marketing agency that can guide you in developing a strategy and creating content that will engage your audience and drive revenue for your brand. Whether you want to go viral on social media or leverage traditional media platforms, a consultation can help you determine the best course of action.

Once you have gathered some inspiration and ideas, it is important to put together a plan for your campaign. This can involve setting goals and objectives, identifying your target audience, and determining the key messages and themes that you want to communicate.

It is also crucial to consider the channels and platforms that you will use to reach your audience, as well as the types of content that will be most effective in engaging them. For example, you might decide to create videos, blog posts, social media posts, or a combination of these and other formats.

In order to ensure that your campaign is successful, it is important to regularly monitor and evaluate its performance. This can involve tracking metrics such as engagement, reach, and conversions, and making adjustments as needed based on the data you collect. For instance, if a particular type of content is not resonating with your audience, you may want to switch to a different format or adjust your messaging. By staying agile and responsive, you can make the most of your marketing efforts and achieve your goals.

Ultimately, the key to a successful content marketing campaign is to create compelling and relevant content that resonates with your audience. This can involve putting yourself in the shoes of your audience and understanding what they care about and what motivates them.

By creating content that resonates with their values and interests, you can build trust and engage them in a meaningful way. By following these steps and staying focused on your goals, you can create a successful content marketing campaign that helps to drive revenue and customer engagement for your brand.

Do you want to create the best marketing campaign of 2023? gardenoatch can help you get there. Talk to an expert, today!

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