The Tool Shed Blog

Networking Online: Strategies to Build Meaningful Connections

Most people would rather pull their teeth out with rusty fishhooks than seek networking opportunities. Yet, networking is a huge part of growing your business. It allows you to meet new people, find potential customers and partners for your product and more. Sometimes it's hard to know how to network online or which sites are the best for finding the right people. Networking online is a great way for business owners and entrepreneurs to grow their network and business! There are ways to do networking online that will work for you instead of against you

What Does it Mean to Get Involved in Online Networking?

Online business networking involves various activities that take place over the Internet. These may include posting on message boards, online forums, and websites, using social media, and attending virtual networking events. The goal is to become familiar with and connect with other entrepreneurs or young professionals in your area. The best way to do this is to learn about their businesses and products and find opportunities for collaboration. You can help others succeed by providing financial support or connecting with others who can offer investment advice or other services.

Finding ways to connect is key, whether you're trying to get a job at a startup or landing an internship with a big media company. People need to know that your business exists to support or invest in you online or offline. So business people need to have a solid online presence.

Honestly, networking online can be a minefield for small businesses and entrepreneurs, but it doesn't have to be.

Here are Some Top Social Networking Tips From Our Experts to Help You Build Relationships

Choosing the Right Social Networking Sites for Your Business

It is never easy to decide which networking site is right for you. That's true whether you're a local business owner or not. You must balance many factors, such as cost, quality of service, length of time on the site, and growth potential. A great place to start is to think about the type of business you are running. For example, are you targeting consumers with your business? Or are you targeting other companies?

One of the first things you will notice when looking at different social media sites is the differences in their vibration and modalities. As a result, various social media sites will work better for different business models.

Let's say you are a customer-facing or business-to-business (B2B). Popular social media platforms like Facebook and Instagram attract large volumes of the consumer market per day. So those two platforms would be great places to introduce your business online and start to collect reviews. Then from the reviews, you will begin to get some more business referrals.

Networking is essential to success in a competitive business. The consumer market floods social media platforms like Facebook. It is a great place to do market research and get to know your target audience. Think of it as a direct link to your customers. They can talk directly to you, and you can respond to them just as efficiently. An intelligent entrepreneur would use this opportunity to develop personal relationships with their audience. Take this networking opportunity to create a community around your target audience.

Over 80% of B2B use social media as their digital marketing strategy. As a result, you have social networking sites like LinkedIn geared toward the B2B space. As a B2B business, growing your online presence on a site like LinkedIn is the best way to make meaningful business connections online. Here you get the chance to join networking groups. There are lots of different groups to choose from in various niches. Or, if you so desire, you can even create your group. Either way, it is a great way to build your professional network. Think about it. You will meet other like-minded individuals to help with your professional development, even if you are a new business. People spend such a long time building up and perfecting their social media business profile because of the ease of working their business.

Making Use of Online Social Networking

Many young entrepreneurs believe that the most effective way to grow is through social media platforms. The most important thing you can do to grow your business is to create contacts in the industry and make yourself known to those who can help you succeed. An easy tip is to follow the social media profiles of other businesses within your niche. Pages will be suggested within social media based on what you already follow. Your page will become a suggestion for your target audience similarly. So if you follow your competition, there's a chance that your social media profile will be suggested to their customers too.

  • Create a Business Network

Whether you are a large corporation or a small business owner, business networking should be important in your marketing strategy. An online business network will help you facilitate professional associations with other business professionals. To achieve this, you must build personal connections with others in your field. When you focus on building strong business relationships, you only invest in a support system for your business.

Social media can seem daunting when starting your business or online experience. Many people shy away from it because they aren't sure where to start. The good news is that once you learn some of the basics, using social networks for your business becomes incredibly easy. So you might start to slow initially, but as you continue to network, you will see better results over time. Sharing ideas and helping each other out is incredibly important in any business. Use these resources, and you will be surrounded by new people who want to help you succeed in business! You can think of the many different social media platforms as a large pool of investors to tap into.

If you are a startup, you can tap into your local communities online to pitch to angel investors. Angel investors aim to use their high net worth to fund startups or small businesses. Of course, there is a fair value exchange involved here. Both parties need to benefit somehow. Generally, an angel investor will want shares in your company or even ownership of the business.

Creating an Online Business Network is not Just About Meeting and Connecting with Business Associates

A large part of networking online is attracting new clients for your business. Social media platforms like Facebook have over a billion daily users. So it is one of the best places to find new customers and get to know them personally. In addition, most social media sites like Facebook are free to use. So you might not even have to consider any membership fees depending on your chosen platform. Remember, you will be able to see what your target audience posts online, and you can interact with it. Interaction like this will lead to stronger traffic flow to your content. In addition, Facebook is a great place to try out different content formats like text, images, and video.

Once you have established a presence on an online platform, there are many different ways that you can interact with specific groups. Online platforms like Facebook and Google also make targeting a lot easier. You can narrow down your targeting to increase your chance of business success. For example, using Facebook's ads manager is how many organizations get their message in front of the right people who will take action. No one wants to be marketing irrelevant information. So make sure the content you put in front of people resonates with their pain points.

The same is true when it comes to your email marketing campaigns. Think of your email list as a growing community. You want this online community to be active. You want engagement and interaction. The only way you will get this is by curating relevant content. Again, genuinely getting to know your target audience is an excellent opportunity to meet similarly-minded people.

When you're thinking about your online presence, you want the tone of your brand to be the same from one online location to the next. Your clients or customers should be able to recognize your brand and voice easily across different platforms. Believe it or not, this is a great way to build trust. People are attracted to what is familiar. That's why it's so important to make a personal connection.

Keep Track of Online Networking Channels

A great way to improve anything in life is to track your performance. Before the pandemic, when we were having many more face-to-face or in-person events, the guest speakers would try to get feedback from the audience. A survey could have been passed or had a section where the audience could ask the speaker questions. These tactics were an attempt to track the networking event's success.

Today, you can still get your business networking group together remotely thanks to online networks like Zoom, Skype, and Google Meets.

Or you can have webinars or conferences your target audience can participate in easily. For example, if a client is on the go, services like Zoom all have a mobile app version. So you don't always have to be at a desk around your computer or in large uncomfortable conference rooms. The good news is that you can still gather data if not more accurate data.

Create a report to analyze the method's effectiveness later for each online networking channel you use. Whether you're using email marketing, video conferencing, or simply moderating an online forum, you need to be able to analyze your results. It's the only way to know if your strategy is working. It is always bad to invest the majority of your focus on the wrong thing. Unfortunately, many new businesses make this common but costly mistake.


Online networking has come a long way since the early internet pioneers. Today, anyone with an internet connection can instantly find others with similar interests, hobbies, and projects. Networking has made this so much more efficient and fun, more than ever before.

Making new connections through professional networking online is incredibly important. It is a stepping stone to positions where you can easily advance your business goals. Networking is all about connecting with people on an equal basis who share the same goals and objectives. It's not just about giving people your business anymore. It's also about helping the other members of your professional network accomplish their own goals too!

Practicing online networking can be an art form in itself. It is a large topic to cover. We have tried to share some of our best tips, but many others are out there. It is an ongoing process that only becomes better with time and experience.

So let us help you on your journey! Connect with us today!

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