The Tool Shed Blog

Sales Enablement Tools: Essential for Achieving Peak Sales Performance

Sales enablement tools are technologies and resources that help sellers work more efficiently and effectively, leading to increased sales and revenue. These tools can include a wide range of sales enablement software, applications, and other resources that help salespeople streamline and automate repetitive tasks, collaborate with other teams and departments, and access important customer and market data.

It's more important than ever for sales teams to have the right tools and technology. With the right resources, it can be easier to keep up with the competition and drive success for your company.

Some examples of sales enablement tools include customer relationship management (CRM) systems, sales automation software, proposal, and presentation software, and sales training and coaching platforms. Businesses of all sizes across various industries can use sales enablement tools to help sales teams better manage their pipelines, identify and engage with potential customers, and close more deals.

Why is it Important to Choose the Right Tool?

Choosing the right sales enablement technology is vital for several reasons. These tools can significantly impact the efficiency and effectiveness of your sales reps and can help drive success for your business. By choosing the right tool, you can empower your salespeople to work more efficiently and effectively, freeing up time and resources to focus on high-value activities such as building relationships with potential customers and closing deals.

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The right sales enablement technology can also help your team access important customer and market data, which can be crucial in making informed sales and business decisions. In addition, the right tool can help facilitate collaboration and communication within your organization, ensuring everyone is on the same page and working towards the same goals.

By choosing a tool that is well-suited to your needs and easy to use, you can help ensure that it is adopted and used effectively by your sales team, leading to improved reps performance and ultimately driving success for your business.

Choosing the Right Sales Enablement Platforms and Technology For Your Company

How does your marketing team operate? What challenges do they face daily? Answering these questions will help you identify where a sales solution could be most impactful. But with so many options on the market, it can be overwhelming to figure out which solution is the best fit. That's where understanding your organization's needs become crucial. When you can focus on your team's specific challenges and pain points, you can narrow your options and choose a solution that addresses your needs most effectively.

Remember not to underestimate the power of collaboration and communication, too. Look for solutions that allow your sales team to easily share information and collaborate with other departments, such as marketing and customer service.

This can help ensure everyone is on the same page and working towards the same goals. Ultimately, the key to choosing the right sales solution is to research, identify your organization's needs, and select a tool that effectively addresses those needs. Then, with the right solution in place, you can empower your sales team to work more efficiently and drive success for your business.

Ease of Use

The user experience should be a top consideration when choosing a sales solution. After all, if your team struggles to use the product, it's unlikely to drive the results you're looking for. So what is the actual user experience like for this product? Is there a long learning curve that your team will need to overcome?

How much time will they need to dedicate to mastering it? These are essential questions to consider, as they can help you determine whether the platform is worth investing in. If the platform solves many of your team's challenges or can be customized to meet your specific needs, it may be worth investing in training to ensure your team can use it effectively.

This can pay dividends in the long run, as a well-understood tool used to its full potential can drive significant improvements in sales performance. On the other hand, if the platform is needlessly complicated, moving on to a different solution that is easier to learn and use may be better. After all, the goal is to empower your team to work more efficiently and effectively, not to add unnecessary complications to their workflow. Ultimately, the user experience is critical when choosing a sales solution. By carefully evaluating the learning curve and overall ease of use, you can choose a tool that your team will be able to use effectively, driving success for your business.

Analytics and Data

Having the right tools to track and analyze key metrics is essential. But with so many sales productivity tools on the market, it's easy to get overwhelmed by the sheer variety of metrics available.

So how do you know which metrics are the most important to track? Start by looking at your sales enablement strategy and determining which functionalities are the most crucial to your goals. Then, ensure that the tool you're using tracks these metrics (and any corresponding numbers) in an easily accessible way.

It's important to remember that you can track only some metrics that a tool offers. Instead, focus on the most relevant numbers to your organization's needs and goals. This will help you make more informed decisions and drive success for your business. By choosing a tool that reports on the data you're interested in tracking, you can focus on the metrics and the best practices that matter most and use them to drive better sales performance and results.

Integration With the CRM

Many people must know that a customer relationship management (CRM) system and a sales enablement tool are different. While certain tools offer both functions, it's essential to understand the differences between these two types of software.

A CRM is designed to track new leads and store customer data, while a sales enablement tool provides an overview of the entire sales life cycle. The most comprehensive sales enablement tools optimize training and content delivery at specific points to help close more deals. Let's say you already have a CRM that you're happy with. In that case, consider choosing a sales enablement tool designed to integrate seamlessly with your existing systems. 

This can help ensure your team can use both tools effectively, driving better sales performance and results. Ultimately, the key is choosing the right combination of tools to meet your organization's needs. By understanding the differences between a CRM and a sales enablement tool and choosing solutions that work well together, you can empower your team to work more efficiently and effectively.

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Content Management

Content is a crucial aspect of sales enablement. The right piece of content at the right time can make all the difference in closing a deal or building a client's trust. However, sales leaders often need help with consistent messaging or difficulties in finding the right content when they need it. This is where a robust sales enablement tool can make a significant impact.

An ideal tool should help you organize and deliver relevant content effortlessly, saving time and hassle. Some tools also allow you to easily create new marketing content and case studies, which can be especially valuable as you scale your impact and reach new market segments.

By having the ability for quick, high-quality content creation, you can better meet your client's needs and drive sales success. In short, content is at the heart of sales enablement, and the right tool can help you deliver the right content to the right people at the right time, ultimately driving better sales results and making it an ongoing process.

Mobile Friendliness

It's no surprise everyone is attached to their phones. But this relationship is particularly important for busy sales professionals on the go. Marketing departments need to be able to add notes, manage new prospects, make phone calls, respond to emails with relevant information, and deliver content remotely, often while on the move. That's why choosing a sales engagement platform optimized to work on the go is crucial. You don't want a tool to slow your team down or create unnecessary complications.

Regarding pricing, consider your budget and potential buyers, but remember that many sales performance tools offer free trials and various pricing tiers that can scale with your organization as it grows.

For some businesses, a fully-optimized sales enablement solution might not be within budget. In that case, you may be able to cobble together a more affordable solution by combining an app you already use, like Slack, with sales enablement app integrations. This can help you understand your workflows and determine which features are most important to your team, which can be useful when you're ready to invest in a more comprehensive solution.

Top Sales Enablement Tools Every Company Should Have

There's no denying that the world of sales enablement tools is vast and varied, with countless options. Identifying the best tools on the market can be challenging, especially since they come in many different shapes and sizes. One way to narrow your options is to search for tools based on specific features or industries or their compatibility with other types of sales enablement solutions. With so many options available, having a starting point to help you focus your search can be helpful.

To that end, here are some of the best sales enablement tools on the market today. These tools represent diverse options, each offering unique features and capabilities to help your team work more efficiently and effectively. So whether you're looking for a comprehensive solution or a specialized tool to meet a specific need, there's something on this list for everyone.


Hubspot is a powerful sales enablement tool that can help businesses streamline their sales processes and increase revenue. With its all-in-one platform, businesses can manage all aspects of their sales process, including lead generation, lead tracking, and customer relationship management.

One of the key features of Hubspot is its robust lead generation capabilities. The platform offers a variety of tools to help businesses generate high-quality leads, including landing pages, forms, and lead magnets. These tools can create targeted campaigns to attract your business's right kind of leads.

Additionally, Hubspot offers a powerful lead tracking and management system, which allows businesses to see where leads are in the sales process and take action to move them closer to becoming customers. With Hubspot, you get access to detailed analytics and reporting, which can help businesses see which campaigns are working and which are not. That way, they can make data-driven decisions about how to optimize their sales process.

Another important aspect of sales enablement is customer relationship management (CRM). And Hubspot offers a comprehensive CRM system that allows businesses to manage all aspects of their customer relationships, including lead and customer information, interactions, and deals. Hubspot's CRM also integrates with other tools, such as email and social media, making managing all customer interactions in one place easy.

Overall, Hubspot is an all-in-one sales enablement tool that can help businesses streamline their sales process, increase revenue, and improve customer relationships. Whether you're just starting or looking to take your sales efforts to the next level, Hubspot is a powerful solution to help you achieve your goals.

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Ambition is a popular sales enablement tool known for its innovative sales coaching and gamification approach. This tool is designed to help sales teams track and improve performance in a fun, visual way, making it a great choice for organizations with in-person and remote sales staff.

One of the standout features of Ambition is its ability to smooth out the onboarding process and personalize training programs for more seasoned salespeople. In addition to sales training, this tool supports CRM integration, communication tools, and even a dialer, making it a comprehensive solution for sales teams of all sizes and types.

Whether you're looking to improve the performance of your sales team or want a tool that makes it easier to manage your sales processes, Ambition is worth considering. Its innovative sales training and performance tracking approach can help your team work more efficiently and effectively, ultimately driving better results for your business.


If you spend a significant portion of your time on email outreach, Boomerang is a tool that could help you elevate your email marketing efforts to an art form. This platform utilizes data and analytics to identify the factors that make people most likely to open and respond to emails, helping you maximize your chances of success.

One of the standout features of Boomerang is its ability to track response patterns and open rates, with an automation feature that resends emails when they are more likely to be opened and read. In addition to email templates and customer support, Boomerang offers a built-in calendar integration that works seamlessly with Google Suite and Outlook, making it easy to schedule and manage your email outreach efforts in less time.

Whether you're looking to improve the effectiveness of your email marketing or want a tool that makes it easier to manage your buyer interaction efforts, Boomerang is worth considering. Its powerful features and seamless integration with popular calendar tools can help you work more efficiently and effectively, ultimately driving better results for your business.


For sales professionals who frequently communicate with the same clients across multiple platforms, Cloze can be a game-changing tool to provide a better understanding of the different interactions. This platform pulls all your customer interactions into one easy-to-navigate page, giving you a comprehensive overview of your relationship with each client.

One of the standout features of Cloze is its ability to eliminate the need for data entry and prompt you to follow up with clients based on a holistic view of your communication. This can help you stay organized and maximize all opportunities to connect with your clients. In addition to streamlining communication, Cloze also keeps track of documents shared between you and your clients, making it easy to recall what content was shared and when, even on social media. This can be especially useful when working with clients over an extended period, as it helps you stay on top of the details of your relationship.


If you think all sales enablement tools are essentially the same, it's time to think again. Emissary is a unique tool that redefines sales enablement, focusing on person-to-person connections rather than relying on AI-driven technology.

Once you can access the Emissary network, you can get real-time advice from live, high-level executives from every industry. These executives can give you valuable insights into how leaders think and how to close regardless of the deal size, helping you improve your sales performance even on new products.

If you've ever heard your sales enablement manager complain, "I just wish I knew what they were thinking," Emissary could be the perfect solution. By connecting your team with experienced industry leaders, you can give them the insight and guidance they need to succeed.


Sales enablement tools are critical to any successful sales organization. These tools can help sales teams work more efficiently and effectively, driving better business results. Many sales enablement tools are on the market, each offering unique features and capabilities.

Some tools focus on training and coaching, while others offer analytics and data-driven insights. Still, others provide a comprehensive overview of the sales life cycle or allow teams to create and deliver marketing content efficiently. Ultimately, the key to choosing the right sales enablement tool is understanding your organization's specific needs and goals.

By identifying the features and capabilities that are most important to your team, you can select a tool that will help you work more effectively and drive better sales performance.

Are you looking to take your sales efforts to the next level? We offer various sales solutions to help you drive business success. Are you using sales enablement technology to boost your sales strategy? Talk to a specialist at gardenpatch today!

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