We will help you attract the right people to your brand using informative & useful content tailored to your brand & your ideal customer.
Maximize your conversion rates using proven tactics to help your business drive more traffic, get more conversions, and reach and exceed Key Performance Indicators (KPIs).
Step outside of the box with alternative marketing approaches like the use of sounds, icons and more to help your brand rise above the noise.
Building trust, providing support and creating a relationship between a business and its customers with everything from Chatbot creation to CRM integration.
As more people turn to the internet for information and connecting with others, your website's content is key to attracting and engaging customers.
Influencer marketing helps you grow your business by reaching new audiences, enhancing brand awareness, and driving sales for your brand.
Use the power of data to drive your marketing decisions with easy-to-understand campaign insights and the important metrics needed to dive deep into your marketing strategy.
An effective marketing audit will assess your company's performance to understand better your operation's strengths, weaknesses, opportunities, and threats.
The marketing audit will help you identify key areas of your business to focus on and make improvements in. The marketing audit should be conducted at least once a year.
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Our team of experts will work with you to develop a personalized marketing strategy that fits your goals, budget, and schedule. We'll help you create effective content that engages your audience and drives engagement on social media platforms like Facebook, Instagram, and Twitter. Then we'll put it all together into a cohesive package that makes sense for your brand and will put us on track toward accomplishing our mutual goals!
Your marketing strategy helps you provide the right message to your target market. So naturally, you want to tell a story effectively that resonates with them. So first, you must understand your buyer personas to target them effectively.
Creating valuable content offers that truly help your leads engage is no easy task!
In order for content to really have the effect that you want for your audience, you must craft your content offers based on the stage of the marketing funnel they're at.
We are experts at creating the middle of the funnel and bottom of the funnel content that helps leads organically transition into becoming a buyer.
Attracting the right traffic to your website can help boost conversions for your brand.
With inbound marketing, you can drive prospects to your site who are looking for your product or service.
We can develop an inbound marketing strategy specifically for your business.
Marketing campaigns are an excellent way to reach your customers. The correct plan and execution must be managed by a team of experts.
No matter if focused on an event or a new product launch, our team of experts works strategically to ensure the correct planning, optimal execution, include tracking codes, and perform analysis of your marketing initiatives; sometimes centered around a new product launch or an event.
Email is currently one of the best ways to get in touch with your audience and build a relationship with them.
Spending time designing each web page, can take hours or even days. There are other tasks your team must handle, which can slow down the design process.
You won’t have to worry about wasting precious hours on a task that can be outsourced. And what’s even better is you can reuse templates over and over, which can save you money.
Considering that for most of your clients, your website might be the first point of contact, you want to make sure that the first impression is always the best as it can be.
Our team combines storytelling and creative content that allows us to deliver the best quality to our clients. We strongly believe that, through the combination of powerful UX and UI, you can convert your leads into prospects and finally, clients.
No matter the type of business SEM will put your brand in front of potential customers through PPC. SEM is the counterpart of SEO, while SEO is free, SEM mean paid efforts that will bring results faster.
If your business is not coming up on Search Engines you might be missing on a lot of possible leads.
Let us help you get started!
Search Engine Marketing will bring targeted visitors to your site.
Through PPC (Pay Per Click) you'll be able to position yourself in search engines through specific keywords used in online queries by your audience. SEM relies on keywords, so doing keyword research and identifying the right keywords that your audience is searching for is one of the first things to do.
Keep in mind that SEM tends to deliver a higher volume of first-time visitors for a website than SEO. We are experts at SEM, learn how we can help!
Pay-per-click ads are still beneficial in driving and converting traffic. If you’re not using them for your fulfillment service, then it’s time to start. See how we can help develop a campaign that converts.
Want to specifically target your customers by location?
That is simply done through geolocation-based advertising.
This is one of the best ways to be highly targeted through ads because you are able to not only know where your customers are located but also find out what places they visit and what brands or products they are locally searching for.
Our team of results-driven and detail-oriented experts in SEO and SEM can help you target the perfect audience with every bid in all your marketing campaigns.
Since we clearly love what we do, our inspiration comes from professional expertise to help you achieve the goals you have set up for your business, and then some.
E-commerce is highly lucrative, which means tons of competition. Rising above it all can be difficult when you don’t have the right digital marketing strategy.
Gray Group International can help with building a campaign that creates awareness, advocacy, and authority for your online store.
We help our partners, research targeted keywords to help drive targeted traffic to your site – we’ll help drive traffic that converts.
We analyze your entire business, including your website, SEO, target audience, and your online reputation.
All of these play an incremental role in determining why your business isn’t getting the traffic and conversions it desires.
If you’re looking to grow your dropshipping business, then inbound marketing can help.
It can help you attract your core audience and compete against other drop-shippers in your industry.
What is customer experience and why is it so important in e-commerce? In a nutshell, the customer experience dictates how a consumer views your brand.
Roughly 85% of consumers trust online reviews, so what others are saying about your brand is critical to your success.
If you’re serious about appeasing your customers and getting raving online reviews, then enhancing the customer experience is vital.
As an e-commerce services provider, you want your products to sell like hotcakes. However, setting your prices to the lowest possible isn’t always going to work.
We’re all about helping e-commerce businesses succeed. But in order to do so, they need to consistently grow and expand.
We analyze your products to determine their value. We do this by identifying how your target customers perceive the products you’re selling and how much they’re willing to pay for them.
It’s a fast-paced market that requires constant attention to the ever-changing consumer trends.
If you’re not able to keep your ear to the ground on the latest and greatest products to sell, then you risk falling behind competitors.
One way around this is to use product sourcing.
We make sure that every step of the sourcing process meets a level of standards that keep choosing high-quality products that bring value to your clients at the forefront of our every action.
With a foundation of strong relationships with manufacturers and partners, we solidify the entire experience through and through.
One mistake businesses make when planning a product launch is setting unrealistic goals. If you don’t do market research, you could end up with more products on your shelves that you do customers.
We’ve helped countless brands successfully launch products. We analyze your product to ensure it’s ready for the market. And we develop the proper messaging to push out to attract the right audience.
With the digital marketing services we offer, you can easily build a thorough campaign that targets customers wherever they are. This includes email, social media, and your blog.
We are proud to be able to help you with all elements related to your e-commerce operation.
Dynamic integrations with master tools such as Shopify, HubSpot, Zapier, amongst many others help us create a store that you can be proud of and know that it will produce the results that you desire.
Our team of expert strategists will work with you every step of the way to ensure we build the ideal online ecosystem for your business.
Community advocacy in public relations is when you empower your customers to somewhat control your brand’s image.
This may sound scary, but if you play your cards right, you can have a crowd of brand advocates rooting for your company.
People trust their family and friends more than the brand itself, so building a community of brand advocates is key!
Millions of people are searching on Google for products and services to buy. If there’s an excessive amount of negative reviews unanswered by your brand, then it’ll deter consumers from shopping with you.
This can greatly harm your business’s revenue.
Let's use reputation management to turn things around!
Public relations now comes in the form of digital press releases, social media marketing, and blog posts. Of course, there are a variety of other methods you can use as well, which the experts at Gray Group International can help with.
We’re a digital agency with public relations services and we help companies of all types with their brand building.
Today’s consumers aren’t looking to be advertised and marketed to. They want real conversations with brands.
If your company is using social media to balk at your audience, then you’re not actively listening to your customers’ needs. In other words, you’re ignoring a powerful tool that can transform prospects into paying customers – listening.
It sounds like a lot, but social media listening doesn’t have to be time-consuming. With the right tools, you can easily find conversations being had about your brand, products, or services.
Then you can join in the conversations, making your brands visible and trustworthy.
When you team up with our agency, you can rest assured that your customers will receive responses to inquiries or complaints regarding your brand. This will help build trust and advocacy for your company.
It’s a great form of reputation management and can possibly earn you more business.
Knowing where your audience spends their time is key to delivering your marketing messaging directly to them.
This requires research to identify which platforms they’re on so you can deliver messages in the right place at the right time. One mistake brands make is trying to be everywhere at once.
Our team has the tools and know-how to ensure your brand is where it needs to be on social media.
With traditional marketing, you’re using video, text, and images to deliver your brand message.
However, with experiential marketing, you’re creating a living experience consumers can see, touch, smell, and even taste.
It’s about getting customers involved in the marketing so they have an experience that’s memorable.
2-D web experience isn’t enough to make a lasting impression anymore. Consumers today are looking for experiences that jump out and are different from the rest.
Like everything else, we do our experiential marketing strategies and tactics are built around your customers and are planned to touch human emotion. You'll be able to connect with your audience in a much deeper way.
You can achieve this with experiential marketing. If you’re not sure how you can use it to appeal to your target audience, we can help, let us guide you through the process and learn how this is something that could work for your brand!
Virtual Reality systems are taking the marketing industry by storm and for good reason. They help deliver an experience that words and images alone can’t portray.
There’s nothing like seeing a property, destination, or experience in first-person. You can implement this technology in marketing strategies for just about any industry.
If you’re looking to host an event with experiential marketing, we can help!
The purpose of implementing experiential marketing is to engage with your audiences in a much personal and emotional way.
Our Experiential Marketing tactics are intended to touch human emotion and create powerful connections that will get your clients not only to engage with your brand but also advocate for.
Don’t let this happen to you. It’s not enough to plan an event – if you’re not going to market the heck out of it, then it’s likely going to be a bust.
How you go about marketing your event is critical to generating enough buzz to make it a doorbuster event.
Not only does this create awareness, but it also helps the business to determine how many people are likely to come.
We also use social advertisements and post boosting to create a buzz among groups who aren’t followers of the brand hosting the event.
Another method our experts use to build buzz for your event is using newsletters. We broadcast the event to your current subscriber list over the course of months.
Event Marketing is a powerful engagement tool for your brand. We plan your event from start to finish focusing on one main goal: Leveraging human connection.
All of our marketing strategies are built with the client in the middle of the equation, we want to make sure they are being treated as human beings with real emotions, and we want your brand to be recognized as a caretaker by your clients
Now, there are several ways we help businesses convert more visitors. One way is to improve the customer experience. This is a multi-faceted approach that encompasses all stages of the buyer’s journey.
We help guide companies through this journey to ensure that customers are happy every step of the way. This may include implementing engaging content, integrating social media, rebuilding your website, and more.
Whatever it takes to improve the user experience with your brand – we’ve got it covered.
Is it time to optimize your marketing collateral for conversions?
Our digital marketing services are proven to help businesses drive better traffic and higher conversions.
We incorporate multiple components into your marketing strategy to maximize traffic from targeted audiences.
This is what helps boost your conversions — getting more attention from those looking for the product or service your brand offers.
With CRO you'll be able to gain better insights from your audience, increase your ROI, and grow your audience by turning leads into clients.
CRO will also help improve your site’s user experience, which will get prospects to stick around and trust you enough to buy from you.
Branding done right can have consumers choosing your business whenever they need the product or service you offer.
And anytime they see your logo, they’ll know it’s you. The purpose of branding is to make your business stick in the minds of customers.
Consumers aren’t always leaning towards the best price either. They look for brands that resonate with their core values. And that offers a great customer experience.
We can help with developing your branding message, image, and delivery.
You can never have too much of the right traffic coming to your site. If you’re looking to increase your traffic and conversion rates, then copywriting is everything.
Thinking outside the box with your marketing is how you’re going to earn the attention of consumers. If you look at the most popular marketing campaigns, it's from brands that did exactly that.
Think of how Oreo took advantage of the lights-out situation during the Super Bowl back in 2013.
You don’t have to take it this far with a nationwide commercial ad. But there are small quirks you can add to your marketing to make it stand out.
Not sure what you can do?
We offer creative marketing services to help your brand rise above the noise.
Consumers today are savvy – they know when they’re being advertised to, and they hate it. It’s like you’re insulting their intelligence.
Telling someone what’s right for them is the wrong way to go about selling your products or services. Instead, consumers want you to inform them so they can make their own purchasing decisions.
We offer conversational marketing services that can help you achieve this. By using powerful tools that will optimize the conversations in the channels that your audience prefers.
A lot of brands are using outdated marketing techniques to build awareness for their products and services. One-way forms of communication, such as commercials, billboards, and radio ads, aren’t enough anymore.
Customers are looking to have conversations with brands. This is why you find blogs, forums, and social media becoming popular mediums for customer service.
Consumers want real-time interaction with brands, and they’re looking for real-time responses.
We offer conversational marketing services that can help you achieve this.
We use powerful tools that will optimize the conversations in the channels that your audience prefers.
Some of what we do:
In order for your marketing efforts to be effective, you must understand who your target customers are, what they want/need, and where they are on the web.
This way, you can design a strategy that lures them into your site.
We are experts in finding and delivering targeted traffic to our client’s sites.
We do this by using:
Once you start using persona marketing, you can see the difference in your conversion rates. They’ll start to creep higher and higher as your core audience finds your product or service.
We ensure this by crafting persona marketing campaigns geared at each of your customer types. This includes having multiple ads and emails created specifically for each persona.
For example, your messaging to stay-at-home moms would be a lot different than your messaging for business professionals. Their needs are different, so you’ll need to address those accordingly.
It’s easier to aim when you’ve defined your target. That’s why persona-based marketing is so important for a successful company marketing strategy.
Learn how we personify all of the characteristics, behaviors, and interests of the different segments that build your target audience.
With the right content, you can easily attract traffic to your website.
But is it the right traffic? Keyword research is key to getting ranked on search engines. But if it’s not attracting your prospects, then you’re getting nothing but non-converting traffic.
We can help create a content plan that’s designed specifically for your target customers.
We’ll conduct an analysis of your business, customers, and keywords to perfect your strategy.
A good content strategy will help you get more traffic to your website and increase your number of clients.
Once you have the trust of consumers, they’re more likely to purchase from your brand. Your content should help guide visitors through the sales funnel by educating them on why they need your service.
This must be done in an informative, non-salesy way. There’s a technique to it that the experts at our company have perfected.
If you’re looking to convert more visitors into buyers, then you need a content marketing strategy designed specifically for your brand.
Content marketing is purely strategic. Our goal is to bring you more customers through the creation, publication, and distribution of content for your target audience.
Our team of experts works through a content strategy that involves something more than just good content. We provide a strategic approach to help your content reach your audience faster than your competition's content.
In order to make influencer marketing work, you need to find thought leaders that share your target audience.
These influencers shouldn’t be competitors but within the same industry. The experts at gardenpatch will help you pinpoint influencers to target for your campaign.
By building relationships with multiple influencers, you can consistently promote your brand in a natural way. And we can help.
Did you know that 82% of consumers said that they are very likely to follow a recommendation from an influencer they trust, and 67% said they didn’t find influencer content as interruptive?
As a brand, you must identify who are these influential individuals that are experts on the niche that your business is in.
They will help you reach a specific audience and market to them.
Establishing your buyer persona and understanding where they are, the products they consume, and how they communicate is key to influencer marketing's success.
Social platforms are now a great source of information and consumers are spending most of their time on different platforms.
Did you know that there are 3.2 billion daily active social media users, and the time spent on social media per day is 2:22 hours?
Social media has become part of our day-to-day, and we are slowly becoming social addicts.
This brings a huge opportunity to businesses that want to reach their intended audience in a much more relevant and targeted way.
That is why influencer marketing is so effective; social media is a tool that has allowed the formation of online communities and social influencers.
In the highly social landscape that the internet is nowadays, influencers can help a business reach new heights.
We become a liaison between your brand and the influencers that can help you communicate an effective and targeted message to the audience or niche you choose.
If you’re in the business of marketing other people’s products or want to dive into them, you first need to know how to implement the correct methods to attract a targeted audience. If you don't, your efforts will become null and void.
This is one of the reasons why affiliate marketers fail time and time again. Digital marketing is your friend – together, you can take the internet by storm and generate more traffic and revenue for your business.
Affiliate marketers who have a solid digital marketing strategy are able to attract a highly targeted audience that’s interested in their affiliate products and services.
One of the most effective forms of marketing for affiliates is content. This includes blog posts, articles, and e-books.
Content Marketing will get you three times more leads than paid search advertising.
If you’re able to create and optimize content your audience will find highly valuable, then you’re in the green. But if you’re struggling to create great content consistently, you won’t be there for long.
If you have a high-converting website that drives tons of traffic, the easier it will be to succeed in Affiliate Marketing.
Optimizing your content with keywords is what will help drive targeted traffic to your site. But how do you know which key phrases to use?
It takes expert keyword analysis to identify the best keywords that are low-competition and highly targeted. This way, those coming to your site have a higher chance of converting.
We have leading tools that allow us to perform thorough keyword analysis.
We will build a campaign that resonates with your brand and core audience so that you get max conversions.
Affiliate marketing can be a win-win-win situation for everyone – the business, the affiliate, and the consumer.
If you’re not using affiliate marketing or not sure how it can benefit you, then learn more here!
Account Based Marketing is a strategy that focuses on building relationships with the right customers rather than just trying to sell to anybody.
The idea is that if you focus on the right accounts, you'll be able to move up the value chain and spend less time chasing new business.
Let us help you build an Account-Based Strategy!
If you're looking to implement account personalization in your business, we can help. We've worked with a wide range of clients, from small businesses to large corporations, and we know how to get the job done.
We'll come up with a plan that works for you, no matter what industry you're in or how many people you have on staff. We'll identify your target audience and determine what they want from you. Then we'll create specific campaigns that will resonate with them and lead them to buy from you.
Testing is important because it helps you identify what works and doesn't. It also helps you improve your ABM strategy over time and ensure that it continues working as effectively as possible. When you test your ABM strategy, you will find out what types of content and offers work best for the people in your target audience, which can lead to more sales or leads for your business.
It's important not only because of how much money testing saves you down the line but also because it improves the results that come from using an account-based marketing approach. A lot of companies don't test their accounts before sending emails or making calls; however, this can lead them down an ineffective path where they're not getting any results from their efforts at all!
You’re not just targeting everyone in your sales funnel; you’re targeting specific people—specific people who are likely to buy from you.
This is a powerful strategy because it allows you to focus on the people who matter most and get them on board with your brand, product or service. You can also use account-based marketing as a way to boost your conversion rates and increase revenue.
We track and analyze your social media through KPIs like:
It’s not enough to just track your sales. If you don’t know what brought a customer to your site and why then you can’t duplicate that success.
Every marketing campaign should have proven methods for converting leads into customers.
With event-based analytics, we’re able to see exactly what activities happened and why.
In turn, we can perform experiments to try and create a formula that maximizes results.
90% of top-performing businesses reported that analytics was critical to the success of their business.
We are here to help you succeed. Conducting proper data analysis will help you develop a proper growth strategy.
You’re trying to use growth hacking to propel your business forward. You need more customers and more revenue to pull this off.
With all the data you’re collecting, you can find out what areas are excelling or failing.
Reporting allows you to dive deep and acquire meaningful insights for your campaigns.
Our reporting process combines data from places like HubSpot and Google Analytics to answer questions like “how did my PPC campaigns contribute to generating more leads or closed/won sales this month?
Business growth is no simple task. It requires a great team of business leaders who are committed to strategic planning, growth strategies, and years of hard work before a glimpse of success is seen. If you're looking to drive growth to your business, reach out. We'd love to help.
