The Tool Shed Blog

Free Advertising: Key Techniques for Zero-Cost Business Promotion

Business owners always love to save money. And saving money on advertising is a good thing. You could be looking for the best free advertising for your business. Or maybe you just want to learn about free advertising options available to you. There are many free advertising platforms to choose from.

Reaching more customers is of major importance for businesses. And that goes for both established businesses and small businesses. That's why you create business cards. But some businesses can generate more business than they need, even with small budgets, while others struggle.

If you want to run a successful business, there are many options for advertising your business. Let's look at the best free advertising sites and ideas. And these options don't have to cost you. Depending on how much time you have, there are several options available.

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Comprehensive List of Zero-Cost Channels to Amplify Your Business Promotion

Never pay for advertising again! Here we go – advertising, advertising, and more free advertising!

Google My Business

Google My Business is an online, free service that lets you create or edit your business listing on Google. By creating or editing your Google business profile listing, you can:

  • Sign up with your business name and add photos to your Google My Business profile
  • Respond to customer reviews and messages
  • Manage your address details, operating hours, and other information about your business

Users can search for businesses by name, keyword, or category. The more complete and accurate information you provide for your business listing on Google, the easier it will be for people to find you on Google searches including Google Maps. And you can use it in different countries for free local advertising in various categories. Get your target market to visit your physical location.


Yelp is a popular destination for users to leave online reviews for local businesses and services they've used. People post positive feedback about their favorite restaurants, bars, etc. This online platform is one of the most popular review sites. Plus, you don't need an advertising budget to use it.


HARO (Help a Reporter Out) is an online service that connects journalists with sources.

Journalists post requests for information for a press release. Sources sign up to their email list to receive these alerts. This is a great opportunity for guest posts and getting links back to your blog posts on specific topics.


Thumbtack is still one of the best free advertising sites for small businesses. Here you can get bids from local businesses for a variety of services.

EZ Local

EZ Local is one of the most popular free digital marketing services that allow you to post a free business listing in your local area. Add a photo, hours of operation, and even a map of where you are.


Using Hubbiz is a great business opportunity. Promote your products and services to a global audience with just a few clicks of your mouse. Create an online storefront on Hubbiz with no up-front costs. You have unlimited photos, videos, logos, links to social media platforms, etc.

Find Us Here

Find Us Here is a free advertising website that lets users post ads related to different categories for free. The site lets you create an account and upload your logo. You don't even need to create an account or log in to post an ad on this website.

Chamber Of Commerce

The local Chamber Of Commerce is a great source of free advertising and networking for any business. They usually host a monthly "Business After Hours" event. This is a good opportunity to network and show your business personality. They also publish an annual business directory with your paid listing.

The Better Business Bureau

The Better Business Bureau is a great free resource for businesses. It is a non-profit organization that does not cost any money to join.


One of the top free business advertising sites is Slideshare. Slideshare is a social media platform that allows users to upload PowerPoint-style presentations.


Twitter is a social media site that allows you to post short messages to your Twitter followers. You can even target specific groups of people. Consider how much time and effort it takes to write 140 characters.


Instagram is a great mobile platform to promote your business. Especially today when there's increasing use of mobile devices. Studies show that 81% of consumers use this free tool in the research stage when looking for products and services.


Pinterest has over 100 million active users each month. It's perfect for artists, photographers, and craftspeople.

Facebook Marketplace

Facebook is a powerful tool for companies looking to grow their businesses. So create a Facebook page to connect with new audiences. Plus, you can make further use of the free social media marketing by building a community around your brand. Use it to share information and promotions with all of your customers. You can use Facebook features to create coupons for certain products or services, and much more.

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With more than 300 million active users, LinkedIn is one of the world's largest social media channels. The main purpose is to connect with a potential customer, build brand awareness, and engage with thought leaders.


Post YouTube videos about your company, sharing specific information through social media marketing. Build an online brand and get more exposure whether you're a local or an international company.


Podcasts are targeted, measurable, and cheap. A podcast is a form of media that can reach tens of thousands of people with just one episode. It presents a high potential to boost your market share, especially in your local community.

Guest Blogging

Guest blogging is an effective way to get free advertising opportunities for businesses. It is an easy way to build your business up by building relationships with influencers in the industry and creating fresh content. Plus, it also allows you to leverage your audience to introduce your products or services.

Use targeted emails

If you want to advertise in a cost-effective way, I suggest that you use email marketing for businesses.

An email marketing campaign is a powerful tool in any online business. You can create a sign up list, and send out promotional offers to your subscribers using professional services like Constant Contact. You will get more sales if you narrow down your target audience to a specific type of customer. So, tailor your email newsletter and target only email addresses that opt in.

Best of the Web

Best of the Web offers a wide variety of methods to advertise. This includes posting an ad on their company website, placing an ad in one or more newsletters or mailing lists, or having an ad featured on one of their partner sites.

Directory Critic

Submit your business to this free business directory and get free advertising. Your business will be found in the top search engines. Once listed, you can promote your business online without spending a dime.


One of the best places to advertise your business is through Amazon. The Internet shopping site has millions of people who visit it daily. And these people are interested in purchasing products and services that they need.


The key to using eBay's free advertising is to be consistent in your approach. On eBay, you should post new listings about once or twice a week at the most. eBay customers appreciate sellers who consistently update their listings as it allows them to make well-informed purchasing decisions and ensures a positive buying experience on the platform.


Oodle connects sellers and buyers of local, national, and international services. The site boasts one of the most active buyer bases in the industry. Oodle attracts more than 230 million monthly users.

PennySaver USA

PennySaver USA is the original free advertising publication that attracts new customers and helps generate sales. Your ad will be seen for free by thousands of people who are looking to buy your product or service.

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It is a free classifieds site with thousands of users posting new ads on the site every day. Post an ad here without paying a single dime.


The free advertising section of Geebo allows you to post ads for your business and get the maximum amount of exposure. Register and get 100 credits to run an ad in the free advertising category.

Apple Maps

Apple Maps offers free, targeted advertising through the Apple Maps platform. This advertising platform enables you to place your business information within Apple Maps directly, instead of using a third-party service.

Bing Pages

Bing Pages is a free search engine ads service offered by Bing to businesses, non-profits, and organizations. It allows you to create a free presence on the web that can include a description of your business, pictures, contact info, and more.

Yellow Pages

This is a great place to get free advertising for your small business. The Internet has changed the way people look for information. You no longer have to flip pages to find contact information like a phone number and address. But the online version still offers useful information about local businesses that can drive traffic and sales as much as social platforms.


Angi is trusted by over two million consumers to provide reviews of their local businesses. It's one of the best free online advertising sites. Angie's List offers free advertising for businesses.

Yahoo Local

Yahoo Local Listings is easy to use and offers free listing. And the best part is there's absolutely no cost involved with creating a profile. And you don't need any special tools or skills to set up your business listing.

Merchant Circle

Merchant Circle takes the guesswork out of finding new customers. It has a database of more than 2 million companies and 45 million professionals. Get the best results by using this database to find local businesses that are looking for potential partnerships.


Advertising with Hotfrog is very cheap, but gets you noticed! The free advertising on Hotfrog has multiple advantages for small businesses including targeted ads.

Insider Pages

Once you are verified, you can create a listing for your business on Insider Pages. You can then improve your listing by adding photos and additional details.

Post your business events, coupons, community news, articles, and videos on It's quite easy to use, and it has a large audience of local people who are looking for things to do around town.


Reddit is one of the best free online advertising tools. It's a massive site with more than 330 million unique visitors each month.


Whether you are a small business or a startup, a mom-and-pop local store, or a multinational corporation you can get free business advice, a free business template, and a free business listing at


Crunchbase is a free, online directory of startups, investors, people, and marketplaces. It's the trusted source of company information for many of the world's most influential investors, media outlets, and Fortune 500 companies.

Starter Story

Starter Story helps businesses to create and share free online stories about their business, products, and services. The website's primary focus is on businesses that are just starting up. Pair this with good search engine optimization and start getting traffic.


Medium is a good example of a large readership. Their audience consists of people who are educated and interested in the topics that you're writing about. This means more people will read your article and potentially share it. Having a higher Medium score means that your articles will be featured more on the site.


Foursquare is a great way to attract new customers. Just register your business on Foursquare with your phone or computer. Then, when people open the app, they'll see your business on their list of "mayorships".

The Business Journals

As a business, you can get free advertising and appear in local search results through classified ad sites. The Business Journals' Partnership Program connects your business with our network of community newspapers with free classified ads. The classified ads section is perfect for advertising small businesses like yours.


DexKnows is among the largest online business directories, with over 2 million pages of information about local businesses in the United States and Canada.


As a business owner, you want to know about the latest trends in your industry. And will track down companies that are related to your business. The more leads you have, the more sales you can make.

Enroll Business

If you're advertising on an ongoing basis, Enroll Business should be among your marketing strategies. Launch your own online storefront and sell products or services. And communicate with your customers and answer questions.

White Pages

The White Pages are the phone directory for people to look up business telephone numbers, addresses, and other contact information. Your business listing in the white pages will help people find you when they are looking for your products or services.


It's easy to advertise with Superpages because all you have to do is register your business. Just fill out a profile page and wait for your customers to roll in!


The site can help you find local customers and has a free ad service. MapQuest also allows you to add maps to your web pages and blogs. It's also easy to add directions and maps to emails and social media.

Finder Master

Submit your business listings in all major categories. You can choose from business listings, auctions, books, computers, autos, real estate, vacations, and more. Master Business Directory will help you build your business website for free.


There are many effective ways to advertise your business for free (including the free business listing websites mentioned above), and it's worth taking advantage of them. From social media to email marketing, you can promote your business without spending a dime. By utilizing these free advertising ideas and strategies, you can increase your brand awareness, attract new customers, and ultimately grow your business.

However, if you're looking to take your marketing efforts to the next level and achieve scalable growth, it's essential to partner with a growth agency like gardenpatch. Our team of experts can help you develop a customized digital marketing strategy that aligns with your business goals and helps you achieve sustainable growth.

So what are you waiting for? Contact us today to learn more about how we can help take your business to the next level.

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