Growth Hacking: Expert Techniques for Rapid Business Expansion
by gardenpatch Insights on Dec 3, 2022 5:49:01 PM
As a business proprietor, you've possibly stumbled upon the terminology "growth hacking" in countless social media posts or podcasts over recent years. Particularly, among growthhackers, it's seen as a pivotal method to accelerate the company's progression stage.
Growth hacking is all about harnessing scalable growth, a language fluently spoken by innovative marketers dealing with competitive markets and managing costs. This innovative strategy often involves aspects such as keyword optimization, analytics and conversion rate optimization, along with growth hacking tools. The concept is a new age idea where you might continually question efficiency, competition, and barriers to demand.
It's an insight into gaining market share that has become a buzzword in the world of marketing and business scaling strategy. Marketers regularly seek its application for innovation and achieving a viral reach while conducting various experiments. Growth hacking examples, such as the implementation of a successful referral program, further solidify its efficacy. But what is growth hacking, and how does it differ from traditional marketing?
Growth hacking, a term that was coined in the early 2010s by Sean Ellis, was a visionary's insight into a different approach to marketing, focusing on rapid growth. This approach combines traditional marketing tactics with data analysis, innovation from creative designers, and creativity to identify and exploit opportunities flowing in different markets for growth. It's about strategically positioning each ingredient of design to attract subscribers, and implementing tests or experiments that can reward better identification of growth metrics.
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One of the key differences between growth hacking and traditional marketing is that growth hackers focus on finding ways to improve market share by driving scalable growth quickly and efficiently. They often employ unconventional methods, use custom checklists and analyze competition to stay ahead. They're always looking for ways to test and measure the effectiveness of their marketing efforts using analytics, and they are willing to try new things on their site to break demand barriers and find the right growth hack for their startup, which eventually exhibits higher conversion rates and scalability.
If you're interested in learning more about growth hacking, its impact on various markets, and how it can benefit your business, keep reading. You’ll find insightful answers to most of your questions and discover how you can improve your conversion rate through this unique language of growth.
I am covering lots of information; you can skip down to any section if you'd like:
The Future of Growth Hacking
What is Growth Hacking?
What is a Growth Strategy?
Understanding Momentum in the Growth Flywheel:
Growth hacking has become a popular term in the world of business and marketing, but what does it truly signify? From my perspective, growth hacking is less about a specific set of tactics and more about a comprehensive methodology.Rather than focusing on one-off campaigns or short-term gains, growth hacking is a game-changer for entrepreneurs, acting as both a business model and a mindset.
It is about developing a systematic approach to driving business growth, with a focus on scalable growth and customer retention. An integral part of this framework involves creating an email list to establish a direct line of communication with their customer base. The concept works by continuously experimenting, asking the right questions, and tracking relevant metrics such as performance in response to overall subscriber demand.
Instead of rehashing the same old history of how the term growth hacking was coined, I want to focus on emerging technologies and the future functionality of this field, particularly what growth hacking looks like in 2023 in the realm of startups. The future of growth hacking, driven by innovative tools and marketing instruments, thanks to a persistent quest for reward, scalability and a reduction in customer acquisition cost, is bound to be exciting.
We’re now seeing a dynamic shift in strategies, with growth teams integrating influencers and affiliate marketing into the mix. Over a decade after the term was first coined, growth hacking has evolved into a more sophisticated approach that combines traditional marketing tactics with data analysis, leveraging analytics, and creativity. By considering the entire customer journey, leaders in the field now approach growth hacking as a north star, guiding their teams towards innovative, result-oriented marketing initiatives in advance.
Growth hacking, especially in the startup environment, has evolved into a more sophisticated approach that incorporates contemporary technologies, combines traditional marketing tactics with data analysis and creativity. In 2023, growth hacking is all about using data and experimentation to identify opportunities for growth and then exploiting those opportunities with effective marketing tools in creative ways, on your site and even at the level of rights over single clicks.
This often involves engaging in a continuous loop of testing, learning, and improving – a methodology distinct from average marketing approaches. Focused growth teams take this data-driven insight and morph it into effective strategies, allowing businesses to optimize their reach and boost performance.
On the surface, it might seem like there's no difference between a traditional marketer and a growth hacker. However, the distinct tactic that sets growth hackers apart is their relentless pursuit for new and innovative ways to test and measure the effectiveness of their marketing efforts. They’re not just marketers; they are entrepreneurs at heart, always aiming for the stars. Thanks to the use of software to systematize these processes, they build a solid framework for functionality to drive business growth based on comprehensive profiles of customer characteristics, helping companies achieve their goals faster and more efficiently, irrespective of the types of businesses they're invigorating.
Our name is synonymous with exceptional growth hacking techniques in the industry. We're growth hacking leaders equipped with strategies and brimming with inventive ideas that are by no means average. If you're interested in learning more about how our proven case studies can benefit your business and amplify traffic on your digital platforms, don't hesitate to reach out to us on LinkedIn. Thanks to our innovative approaches in using clicks data, we lower customer acquisition cost and deliver better ROI. Through careful study of the customer journey and smart integration of affiliate marketing, our firm ensures transformational results for your business.
Growth hacking is a strategic approach to driving business growth. It requires collaboration, constant iteration, and a thorough understanding of different types of growth tactics to achieve optimal results. By forming adept growth teams, businesses can harness the power of influencers, identify potent email marketing strategies, and maximize the effectiveness of their business model. It's about integrating these approaches into your overall business strategy, making the most of technologies and remaining proactive, always keeping an eye on industry trends and being ready to pivot and adapt.
Companies like Disney, Apple, and Airbnb have set the track high when it comes to creating an amazing employee and customer experience. Their success stories underscore the importance of growth hacking strategies that go beyond traditional digital marketing, weaving innovative ideas into the very fabric of their strategic framework, creating a truly magical experience for employees and customers alike.
Armed with apps to track customer behavior and an effective growth hacking framework, they have transformed necessity into cutting-edge strategies. A phrase that often comes to mind when considering their strategies is "innovation through necessity." They've skillfully integrated tools like Google Ads into their strategies to maintain a targeted reach to their audience. This has not only bolstered the cohesion amongst team members but has also covered a wide range of target-oriented topics, thanks to effective use of clicks data and technological tools.
In regard to long-term success, growth hacking isn't just about driving short-term gains. Instead, it's about using the characteristics gleaned from thorough data profiles, and then using this information to build a sustainable and scalable growth strategy that will help your business thrive. The track to success includes leveraging data-driven insights to lower the customer acquisition cost and help drive the growth engines into the future.
Today, the necessity of an approach that allows for an aligned, holistic view of your business, with growth hacking acting as the north star guiding all facets of the business towards the ultimate goal, is crucial. This phrase that sums this up is "Growth is not an event, but a journey". This mindset truly sets your business on an accelerated trajectory, creating incredible buzz among customers, industry bloggers and members of your own team alike.
Software advancements have drastically redefined the landscape of growth hacking techniques. If you're keen to explore how adopting the latest apps like Google Ads can elevate your business growth hacking strategy, rest assured that we're the go-to resource for you. We're conversant with the latest industry topics and possess the skills necessary to guide companies through the onboarding process into the future of growth hacking. Armed with a comprehensive set of tools ranging from promotional videos to new social media platform accounts, we are ready to guide you onto the path of sustainable growth.
Growth hacking in 2023 essentially transcends the borders of merely chasing hot marketing trends and buzzwords. It revolves around deciphering the tactics that stimulate growth and leveraging that know-how to create a truly remarkable employee and customer experience.
This might involve orchestrating strategic email campaigns via platforms like Mailchimp or delivering a seamless and captivating experience for your customers through tailored content marketing, gripping videos, and other unique growth hacks, all the while tracking performance through apps like Google Ads. Growth hackers, like the members of a well-coordinated crew, monitor KPIs and make data-fueled adjustments to optimize results on these topics and more.
Is Growth Hacking Evolving?
In order to make your mark as a successful growth hacker in 2023, your toolbox needs to extend beyond adeptly analyzing trends and adapting to shifting market conditions. Within the sphere of growth marketing, growth hackers are much like digital chameleons. Astutely aligned with buyer personas, they operate accounts on diverse digital marketplaces, remain current with evolving topics, and exhibit readiness to contrive effective strategies. They actively monitor the consequential purchases and gamble calculated risks, all committed to driving growth. These professionals are undeniably the nerve center of a successful growth team and their expertise is a necessity for effective marketing.
The power of growth hacking lies in its capability to enable businesses to scale rapidly and efficiently. Through a comprehensive growth hacking framework, growth marketers, versed in both PPC strategies and influencer marketing, utilize data and experimentation to unveil growth opportunities. Harnessing the power of Google Ads and various other apps, they demonstrate how the correct ingredient within the growth recipe can change perspectives and trigger exponential growth.
Through diligent research and product development, insights are converted into giveaways for business growth, aiding businesses to speed up the process of detecting and capitalizing on opportunities for rapid and sustainable growth. This unique approach is what sets growth hacking apart from conventional marketing strategies, showcasing how growth hacking works in practice.
Crafting a growth marketing strategy is a key part of a growth marketers' role. As a growth marketer, they might use data analysis to identify recurring behaviors among customers and create a marketing campaign that is expressly designed to target these buyer personas. These actions could involve crafting targeted ads, an engaging email campaign, personalized messages based on customers' direct links with the product or service, or deploying more advanced forms of influencer marketing. All of these are geared towards engaging and converting these key customers.
Another way growth hacking assists businesses in scaling, particularly for ambitious start-ups, is by identifying and leveraging new channels or platforms for growth. This can involve the onboarding of a dedicated marketing team and using product development and speed in implementing the latest programming code trends to attract increased growth. For example, a team of growth professionals could spot a new social media platform that's gaining traction among a specific demographic and cleverly use the platform's popularity to their favor.
They might use their research and insights to generate a blog or initiate a marketing campaign within an app, designed to engage and convert those users. This venture could involve collaborations with brands, crafting content that is specifically tailored to that platform, or deploying a predetermined number of targeted ads tailored to reach potential customers within a set budget.
Growth hacking, backed by accurate monitoring of KPIs and the effective use of tools like Google Analytics, is a potent tool that can help businesses scale quickly and efficiently, driving a high volume of purchases. It combines all the essential aspects of a growth marketing strategy including referral marketing, email campaigns, and strategic programming, making it a versatile mechanism for business success. And as any adept marketing team can tell you, it’s no surprise that PPC strategies and influencer marketing are key ingredients in the success recipe of growth hackers.
With careful research on how growth hacking works and the skills of a growth marketer, any business, be it a small start-up or a large corporation, can attain its growth goals. Their strategies could even serve as fodder for a series of insightful articles or reports, sharing the valuable know-how that other marketers can apply to their own growth experiments.
The landscape of growth hacking, especially in the realm of start-ups, is bound to shift over the forthcoming years. As people seek connections and positive experiences, growth professionals will need to embrace a more holistic approach with their coding skills to meet these evolving consumer demands. Their strategy could involve creating high-quality backlinks to increase the visibility of their content. Collaboration and community will become critical components in a growth hacker's repertoire, thereby facilitating sustainable and scalable growth for businesses.
The landscape of growth hacking, especially in the realm of start-ups, is bound to shift over the forthcoming years. As people seek connections and positive experiences, growth professionals will need to embrace a more holistic approach with their coding skills to meet these evolving consumer demands. They must concentrate on creating enriching experiences for customers while innovating and exploring new platforms that drive growth. Part of their strategy could involve creating high-quality backlinks to increase the visibility of their content. Collaboration and community will become critical components in a growth hacker's repertoire, facilitating sustainable and scalable growth for businesses.
Take a look at GAP Inc for instance. This is one of the numerous brands that has faced scrutiny for their environmental impact, due to their contribution of hundreds of thousands of tons of wasted plastic each year. Yet, change is on the horizon, as highlighted by the struggle of two dedicated adults, possibly covered in an Instagram blog by our marketing team, who are fighting for what’s right. The description of their fight is a testament to the growing number of people who care about our planet. In the sphere of fast fashion, it's startling to think that an entire garbage truck filled with clothes from various brands finds its way to incineration or landfill on a too frequent basis.
A strategic onboarding of more eco-friendly practices is indeed the need of the hour. With clothes representing such a personalized fashion niche, seeing them discarded wholesale is shocking, sobering to think about the sheer number of articles wasted. Is this the channel we've chosen to adopt to ensure our growth? Is killing our planet really what it takes to increase our follower count?
The Future of Growth Hacking
Not only is it important for companies to consider the cost of goods and the cost per customer acquisition, but it is also equally imperative for them to acknowledge the social objectives and greater impacts their company’s product will have on society, our planet, and humanity as a whole. Companies should link their corporate strategies to these key concerns, an integration that ensures they're engaging activities consistent with the health of the planet.
Evidence of this transformation is not far off. Consider Uber. Or Google.
There's a reason so many now say “I took an Uber” or “Google it.” These are brands that found their niche, adhered to their objectives, efficiently grew within their respective budgets, and transformed the market, becoming part of our collective social slang. The detailed description of their growth experiments may serve as an essential learning resource for aspiring growth marketers.
If our new social slang isn’t enough, how about considering the implications of brain-machine interfaces? You can expand your channel of knowledge and read more about all that at this helpful link provided here. Such channels of knowledge are valuable backlinks that enhance the user experience while boosting your website's online presence.
It’s scary, yet it’s happening.
To grow better in 2023, companies will need to consider their social responsibility and focus on creating positive experiences for their followers. Incorporating social documentations and descriptions into their growth experiment series might be the ingredient that sets them apart.
In a crowded online landscape, growth hacking can help companies stand out and get in front of potential followers. By using data and experimentation to identify opportunities for growth, growth hackers can assist businesses in driving sustainable and scalable growth.
At gardenpatch, we define growth hacking as the execution of a well-defined growth strategy, focusing on doing the easiest, cheapest, and most impactful activities to maximize customer reach and engage the maximum number of potential customers within set budgets.
A growth strategy provides a list of actions and a roadmap along with an additional analysis of how all the Marketing, Sales, Service, People, and technology come together. Whether you use a convenient app, a blog, or a social media channel to share your progress on a regular basis, in today's market, it's vital to integrate every aspect of your strategy in a manner that's both efficient and effectual. Pretty simple, if you ask me, but it can quickly get a bit complex. With a never-ending to-do list, which sometimes includes designing landing pages or creating youtube videos, it can be easy for teams to navigate into areas of low impact tasks.
What is Growth Hacking?
Many startups lean on agencies, like gardenpatch, to help them hack growth and get their results quicker and with less friction in their growth flywheel. These agencies understand the niche market of the startups and associate their objectives with their activities, ensuring a robust follower base.
A growth strategy provides a list of actions and a roadmap along with an additional analysis of how all the Marketing, Sales, Service, People, and technology come together. Whether you use a convenient app or a blog to share your progress, in today's market, it's vital to integrate every aspect of your strategy in a manner that's both efficient and effectual. Pretty simple, if you ask me, but it can get a bit complex, quickly. With a never-ending to-do list, which can sometimes include designing landing pages or creating youtube videos, it can be easy for teams to navigate into the areas of unimportant, not urgent, low impact tasks.
Startups also lean on agencies to help them hack growth and get their results quicker and with a lot less friction in their growth flywheel. A smart growth strategy that doesn’t consider growth hacking techniques in a holistic manner and only focuses on marketing is missing out on the opportunity to reach more customers and get more people using their products for a lower cost per acquisition by tapping into the power of customer advocates and referral programs.
Word of mouth is the most dominant form of marketing, as positive experiences with a business can lead to customers sharing their experiences with others. Advocates, both internal and external customers, are the root of word-of-mouth marketing and are key to driving sustainable and scalable growth.
Successful startups have discovered the perfect product-market fit. They've hit the silver bullet and understand how to achieve the Aha moment of sustainable growth.
Growth hacking is more than just digital marketing, it's a comprehensive approach to growing a business, incorporating areas like referral programs and youtube promotions.
In 2023, growth hackers will need to be experts in more than just marketing, they will need to understand how sales, service, people, and technology all come together to drive growth, including making use of growth hacking techniques such as optimizing landing pages.
In today's business world, there are several pillars that are key to achieving success. Knowing how each area can utilize growth hacking techniques and tapping into networking platforms like youtube can have a profound impact. These include sales, marketing, service, people, and technology.
Sales is crucial for generating revenue and solving customer problems. Your company's ability to align your sales team and the processes and tools that support them can help you sell more.
These are the 5 pillars that make up the foundation of every business growth hacking strategy in 2023.
Marketing is all about building relationships with customers and telling your company's story in a way that captures their attention and builds trust. One way to make sure the story resonates is by achieving the perfect product-market fit.
Service is an important factor in customer satisfaction and post-sale engagement. Providing high-quality service can help bring customers back and encourage them to tell their friends and family about your business, thus enhancing your referral rates.
People, both internal and external, are the backbone of any organization. By treating them well, helping them grow, and nurturing relationships, you can keep them coming back and build a loyal customer base.
Technology is also crucial to success. With so many SAAS platforms available, a smooth and efficient tech stack can increase productivity and profitability. This includes creating appealing landing pages that drive engagement and potentially lead to customer referrals.
To learn more about these pillars and how they can help your business grow, check out our "What" page.
Technology is also crucial to success. With so many SAAS platforms available, a smooth and efficient tech stack can increase productivity and profitability.
The bottom line: one or even a few people can’t do it alone.
So how many people do you need?
It depends on the project and the desired goal, but the cost of hiring 20 in house experts for sales, marketing, service, people, and technology is expensive and out of most company’s realm of possibilities in the early stages.
This is another one of the many reasons companies choose to grow better with growth agencies like gardenpatch.
You’re able to maximize the value of a full team of experts and state of the art technology resources for less than the cost of 2-3 full-time employees.
Understanding Momentum in the Growth Flywheel:
In order to achieve business growth, it's important to understand the 5 pillars that work together to add momentum to the growth flywheel.
A flywheel with momentum will spin smoothly and easily, while friction can slow it down.
By having clear goals and understanding the steps necessary to reach them, you can add momentum to your flywheel and make it easier for your company to grow.
It's also important to have S.M.A.R.T goals, which are specific, measurable, attainable, realistic, and time-targeted.
By understanding momentum and the factors that affect it, you can improve your chances of success.
In the modern-day digital landscape, there are so many things to consider:
In today's world, it's important for businesses to be active on social media. Posting consistent, valuable, and engaging content on the main platforms that your customers use can help you connect with them and build relationships.
It's also important to be open to change and willing to adapt to new platforms, as the social media landscape is constantly evolving. If you're resistant to change and stick to tactics that worked well in the past, you may see a decline in conversion rates.
By staying active and engaged on social media, you can reach your customers where they are and improve your chances of success.
In the early days of the internet, AOL was one of the first major social media platforms. It allowed users to connect with each other, share content, and participate in online communities. But as technology evolved, newer and more feature-rich platforms emerged.
Myspace was one of the first social networking sites to become popular, with its focus on music and entertainment. It was followed by Facebook, which exploded in popularity and became the dominant social media platform for many years.
Today, there are countless social media platforms available, each with its own unique features and user base. In addition to the big players like Facebook and Twitter, newer platforms like Snapchat and TikTok have gained popularity, especially among younger users.
As technology continues to evolve, it's likely that we will see even more new social media platforms emerge.
The rapid pace of change in the social media landscape can be challenging for businesses.
It's important to be flexible and adapt to new platforms and features in order to stay relevant and connect with your customers.
By staying active and engaged on social media, you can build relationships, share valuable content, and improve your chances of success.
Search Engine Optimization:
Search engine optimization (SEO) is an important aspect of online marketing. Being found on the first page of Google can help your business reach more customers and improve its online presence.
However, the strategies for achieving this have become more complex in recent years. Inbound marketing and optimizing your website for search engines are still important, but the landscape has changed and there are many other factors that can affect your search engine rankings.
By staying up-to-date with the latest SEO trends and tactics, you can improve your chances of appearing on the first page of Google and reaching your target audience.
Email marketing is a powerful tool for reaching customers and promoting your business. Despite the rise of social media and other online platforms, email is still a popular and effective way for users to make buying decisions.
While it may be harder to get high open and deliverability rates than it used to be, email marketing is still a key part of any digital marketing strategy. By creating engaging and relevant content, you can reach your target audience and improve your chances of success.
Advertising is still an important part of any growth strategy. But with the rise of ad blockers and users who are more savvy about online marketing, it's important to create engaging ads that make people want to come to you, rather than relying on disruptive or interruptive tactics.
While advertising can help increase brand awareness and reach your target audience, it can also be costly and may not produce the same conversion rates as it did in the past.
A good growth campaign should include some paid advertising elements, but it should not be solely focused on paid promotions. By creating ads that engage and interest users, you can improve your chances of success.
Create ads that make people want to come to you.
Create ads that are engaging and interesting to users.
Traditional advertising tactics, such as interruptive pop-ups or banners, are often ignored or blocked by users who are savvy about online marketing. Instead, businesses should focus on creating ads that make people want to come to them.
This can be done by offering valuable and relevant content, using compelling visuals, and highlighting the benefits of your products or services.
By creating ads that users want to engage with, you can improve your chances of success and reach your target audience.
Additionally, this approach is more likely to produce conversions and generate a positive return on investment.
With all of that in mind,
What is the true secret sauce to growth hacking ?
The true secret sauce to growth hacking in is creating "WOW" moments for your customers. This means disrupting traditional consumer experiences and offering something new and exciting that users weren't expecting.
Companies like Uber, Carvana, and Amazon have all done this successfully, and have been able to tap into the missing experiences that users are looking for.
By putting the user experience first and creating moments that make people feel seen and valued, businesses can earn loyal customers and advocates who will continue to support them in the future.
This is especially important when it comes to reaching younger audiences, who will grow up and be the ones making decisions about how to invest in the future.
In short, growth hacking in is all about creating "WOW" moments that will help your business stand out and thrive.
What are the stories your customers are sharing about your company?”
We’ve all heard of the amazing stories about incredible customer experiences.
About employees who went above and beyond to make a customer smile.
The team member who did the right thing because they knew it was the right thing to do.
We’ve all heard about the amazing workplaces.
The “I wish I had your job” conversations.
We get to remember that it’s never been easier to share those stories.
The internet thrives on those stories.
If you’re curious about why you may not be hearing about these stories in your company, you probably need to look for the missing “WOW” moments.
What are the missing “WOW” moments in your buyer and customer journeys?
To drive sustainable growth, businesses need to create "WOW" moments for their customers.
This means disrupting the traditional user experience and offering something new and exciting that will make people remember your brand.
By focusing on the customer and creating positive experiences, you can unlock the potential that lives in the missing "WOW" moments in your buyer and customer journeys. This will help you gain more brand advocates and drive exponential revenue growth.
Growth hacking is all about creating unforgettable experiences that will make people want to support your business.
By focusing on the customer and removing friction from your growth flywheel, you can drive sustainable growth and success.
One common misconception is that “WOW” moments and experience disruptors have to be difficult and expensive.
As Rory Sutherland states beautifully in his TED Talk “Sweat the small stuff.” We need more people focussed on the simple, inexpensive problems that need to be solved.
“What is happening in the world today is the big stuff, actually, it’s done magnificently well. But the small stuff, what you might call the “user interface” is done spectacularly badly.”’
“And the fundamental problem is we don't actually have a word for this stuff. We don't know what to call it. And actually we don't spend nearly enough money looking for those things, looking for those tiny things that may or may not work, but which, if they do work, can have a success absolutely out of proportion to their expense, their efforts and the disruption they cause.“
Creating "WOW" moments for your customers doesn't have to be expensive or complex. It simply requires empathy and a focus on the customer experience.
By putting yourself in your users' shoes and making their journey to solving their problem as seamless and frictionless as possible, you can create positive experiences that will drive exponential revenue growth.
This level of empathy is often lacking in corporate businesses, but it is crucial for creating unforgettable "WOW" moments that will make your customers want to support your business.
By focusing on the customer and removing friction from your growth flywheel, you can drive sustainable growth and success.
What can established businesses learn from growth hacking?
Established businesses can learn a lot from growth hacking. While some people think that growth hacking only applies to startups, it is actually a data-driven iterative process that can benefit companies of all sizes. They can also can learn to read between the lines and focus on things like compassionate leadership, employee engagement, and creating a culture of curiosity in order to unlock their maximum growth potential.
Growth hacking involves identifying opportunities for growth and disrupting the traditional way of doing things in order to drive revenue.
This requires a holistic approach that looks beyond marketing and focuses on the entire business.
By embracing the principles of growth hacking, established businesses can drive sustainable growth and success.
Why is growth hacking important?
Growth hacking is important because it helps companies navigate the fast-paced world of business. In recent years, we have seen the rise of "unicorn" startups that have achieved rapid growth, but have also faced controversy and backlash.
This has shown that growth cannot be the only metric that matters.
Companies have a responsibility to consider the impact of their actions and the greater good.
Consumers and investors also need to be aware of where they are investing their money. In the modern age, it is important to balance growth with social responsibility.
Growth hacking can help companies achieve sustainable success while also considering the greater impact of their actions.
What is growth hacking in digital marketing?
If you found this article and were hoping to find more tactics, then I’ve finally got to what you’ve been waiting for.
This article is not intended to be a complete guide for growth hacking in relation to marketing tactics.
Here are my top 23 digital marketing tactics
- Make valuable content: Whatever you create. Make sure that it drives value to the end-user. Value can come in many forms, including but not limited to educational or entertainment value.
- Make your content “WOW” worthy: It’s okay to go above and beyond and do things that no one has ever seen before. It won’t happen magically and it does take an immense amount of strategy, however, it’s worth the investment.
- User-generated content (UGC): when customers and advocates share custom content of your product and stories about your product online on their social networks, we call this user-generated content. It’s like word-of-mouth on steroids.
- Remarketing: Use your ad budget wisely and target people with high interest and engagement with your content or website. Rather than looking for new eyeballs, nurture the ones who already know you exist.
- Personalized: When people are being spoken to directly they feel heard and understood. Fill out the form at the bottom of this page to see an example of personalized web content. Nowadays, even video content can be personalized in a few minutes.
- Non Stop testing and iterating: Question everything. Then again. And again. The more you can test different hypotheses the more you will have an opportunity to see the messaging that works well with your audience.
- Understand your market: Everyone talks about the market and target audience. I really mean understand your audience. Put yourself in your customer’s shoes, feel their pain, and practice a deeper level of empathy. It will open you up to a world of possibilities.
- Abandoned cart emails: Don’t give up on someone who doesn’t convert right away. Take advantage of automated abandoned cart emails and drip campaigns to nurture your buyers down the buyer's journey.
- Automate everything: When you have a clear process defined, eliminated the unnecessary clutter, focus on automation to maximize return on effort. Do it once for an abundance of repeated results.
- Know what your competitors are doing: Stay ahead of the game by keeping a close eye on what is happening in your industry and neighboring industries. There is always an opportunity to learn from others.
- Collaborate with other winners: Take advantage of a win-win situation where you and a collaborator can both benefit from working together to drive awareness and engagement to your and another person’s brand.
- Favorite Four Letter Word? FREE: Exchange an email for a freebie. People love free stuff, especially if it’s something that brings value to my life. When considering the cost to acquire one customer, oftentimes, it’s cheaper to invest in giving something away for free because it helps you acquire new clients at a lower cost.
- Reduce Scrolling: Scrolling is the killer of conversion. Minimize the need to scroll and make sure that the opportunity to convert is always visible while on the web or landing page.
- Get off the web (Events): People want to experience things, remember? Get out there, get involved in your community, host an event, engage with people in real life. Scary. I know. Do it. It’s good for you.
- Get users involved with a challenge for good: Engage your audience with a challenge that they can get behind. Consider doing something fun and including a giveaway
- Survey: Learn more from and about your audience about their desires and wants. Survey them to understand how you’re doing and to get key audience insights for new products and future innovations.
- Quizzes: Consider personality tests such as those seen in the enneagram institute. Quizzes are a good way to get users interested enough to remain engaged until time to make a purchase.
There are literally hundreds of tactics and techniques that a business can deploy depending on their business goals. If you’re looking for more, check out Wishpond’s “Growth Hacking: 100 Hacks, Strategies and Techniques .”
What is Growth Hacker?
I love Sean Ellis’s reference to a growth hacker being a person whose true north is growth. Everything they do is scrutinized by its potential to impact on scalable growth.
I think everyone should be a growth hacker. Every role should think in that way.
Companies who are thriving are creating a culture of learning and open space for employees to take radical responsibility and experiment within their roles and at times, even outside of their roles.
Have you heard of Richard Montañez? He’s famous for being the Janitor turn PepsiCo Executive for inventing the Hot Cheeto and driving billions in revenue for the company.
Do you have a pocket of untapped billions in your company?
Having people in every part of the organization looking for tensions that add friction in the growth flywheel is a secret weapon of sorts.
Imagine everyone in the company always looking for ways to impact a more sustainable approach to growth.
The real question is, why don’t they?
Because traditional and social conditioning has programmed us to keep our mouth shut and believe that our choices and actions on a small scale don’t matter that much.
It’s a shame, but I said it.
(Shit should I delete this?)
Aaron Ginn’s definition of a growth hacker is a great one: “mindset of data, creativity, and curiosity."
As I mentioned when starting this article, growth hackers do much more than manage marketing campaigns.
Examples of Growth Hacking by “WOW” moments:
- Uber: Once upon a time we were told to stay away from strangers. Now we’re encouraged to get in a car with one and trust them with your life as they take you from point a to point b.
- WeWork: Disruptors of how people work and engage in workplace communities. We work used community engagement to drive a cult-like following that helped their brand build a loyal fan base.
- Airbnb: Largest accommodation provider in the world, yet they own no real estate.
- Skype: As an immigrant, we stayed years separated from our family in Brazil. Skype gave us the first opportunities to chat with my grandma face to face making us feel closer than ever.
- Starbucks: A great example of “WOW” moments for people offering a slew of employee benefits and perks ranging from Health Coverage, Education Reimbursements and even a few free drinks here and there.
How to identify friction in your growth flywheel
By regularly reviewing and optimizing your processes, you can identify and remove any friction that is hindering your growth.
This can include everything from streamlining sales and marketing processes to improving customer service and support.
By making these changes, you can create a more efficient and effective organization that is better able to generate revenue and drive growth.
Additionally, involving your team in this process can help to create a culture o
8 important elements to keep in mind for your growth hacking process:
- Make It repeatable: Is there a clear method to help do this process again and again?
- Make it shareable: Is it easy for your staff to share the process and feedback for improvement?
- Make it “Wow” worthy: Do your people and customers experience “WOW” moments when going through your process?
- Make it secure: Have you tested your process to make sure it is secure and ready to be implemented?
- Make it irresistible: Are people in love with how frictionless of an experience you’ve created?
- Make it iterative: How often are you making your process better?
- Make it fun: Are your staff and customers having fun engaging in your process?
- Make It profitable: Is your process helping you save time, money and resources and guiding you to a path of more profitability?
How do you start growing hacking?
At gardenpatch, we have a team of experts who are skilled in identifying and curating the missing "WOW" moments in your buyer and customer journeys. If you are interested in taking your business to the next level of exponential growth, schedule a free consultation with one of our experts.
Our consultations are a great opportunity to discuss your growth hacking strategy and get personalized advice on how to drive real growth in your business. Don't miss out on this chance to learn from our team of experts and take your business to the next level.
Our team can help you identify the missing "WOW" moments in your buyer and customer journeys, and provide guidance on how to create a culture of curiosity in your organization.
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