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What is HubSpot? Transforming Customer Engagement in Digital

What is HubSpot? Transforming Customer Engagement in Digital
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”—Guy Kawasaki, Chief Evangelist of Canva

What is Hubspot used for?

HubSpot is a leading provider of inbound marketing and sales software. With its suite of tools, businesses can create effective marketing campaigns, attract and engage customers, and convert leads into sales. HubSpot's CRM platform integrates marketing, sales, service, operations, and website-building software to help your business grow. 

But what exactly does that mean? In simple terms, HubSpot helps businesses grow by increasing their online presence and visibility. By creating compelling content, optimizing their website for search engines, and engaging with customers on social media, businesses can attract more qualified leads and ultimately drive more sales.

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In addition to its marketing and sales tools, HubSpot also offers a range of customer service and support features. With its help desk and live chat capabilities, businesses can provide timely and personalized support to their customers, helping to foster loyalty and build strong relationships.

One of the key advantages of using HubSpot is its ability to integrate with other software and tools. This allows businesses to create a seamless and cohesive experience for their customers, as well as to streamline their own internal processes.

HubSpot’s Background

HubSpot, co-created by Dharmesh Shah and Brian Halligan, began as a simple blogging website. However, the two founders quickly realized the potential for a more robust software solution and set out to develop one. Located in Cambridge, Boston, near prestigious universities such as Harvard and MIT, the HubSpot headquarters embodies the company's passion for creating user-centered content.

The Benefits of Using HubSpot for Inbound Marketing

HubSpot is a Customer Relationship Management (CRM) platform that currently provides its services to over 158,000 different companies.

HubSpot is designed to help businesses of all sizes improve their inbound marketing strategies. Inbound marketing is a human-centric approach to growing your business that focuses on providing value and building trust with potential customers. By using HubSpot, businesses can integrate their internal documents, websites, emails, and transactions onto a single platform, making it easier to manage their marketing efforts.

One of the key benefits of using HubSpot is that it allows businesses to better nurture their leads. Instead of relying on traditional, outbound marketing tactics like cold-calling or buying lists of email addresses, businesses can use the platform to provide value to potential customers through helpful content and personalized experiences.

Another advantage of using HubSpot is that it offers a wide range of tools and features that can help businesses to improve their inbound marketing efforts. This includes everything from email marketing and social media management to content creation and SEO. Businesses can use the platform to create a holistic inbound marketing strategy that covers all aspects of their marketing efforts.

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HubSpot Partner Programs

Are you a customer-centric agency looking to grow your business and offer the best technology to your clients? Look no further than HubSpot's Solutions Partner Program.

As a member of this global community of businesses, you'll be able to sell the HubSpot platform to your clients and help them achieve their goals.

But the benefits of joining the HubSpot Solutions Partner Program don't stop there. You'll also have access to a wealth of resources to help you learn and grow, including:

  • Exclusive access to software training. HubSpot offers a variety of training opportunities, from webinars and workshops to certification programs.
  • Support from two dedicated account managers who will help you navigate the ins and outs of the program.
  • Access to exclusive partner events. These events are a great way to network with other partners, learn from industry experts, and stay up-to-date on the latest trends and best practices.
  • The opportunity to be featured on the HubSpot Solutions Directory and be discovered by potential clients.

One of the biggest advantages of the HubSpot Solutions Partner Program is the ability to use white-labeled content on your website. This includes blog posts, ebooks, and other resources that you can use to generate leads and drive traffic to your website. These assets are specifically designed to be used by partners, and they can help you build trust and credibility with your audience.

Here are just a few of the benefits that partners report experiencing:

  • Increased leads
  • Increased website traffic
  • Higher monthly recurring revenue
  • More retainer clients

HubSpot For Startups

"Sleep is that time when you're working on startup problems with your eyes closed." - Dharmesh Shah

As a startup, it's important to have a strong foundation for your growth plans. That's where HubSpot for Startups comes in.

One of the key benefits of using HubSpot for Startups is the opportunity to book a 60-minute session with a Customer Onboarding Specialist. This expert will provide personalized guidance on how to effectively use the platform to support your unique business needs. Additionally, you'll gain access to the HubSpot for Startups network and community, connecting you with other like-minded entrepreneurs and providing valuable resources and support.

Here are some of the key features and benefits of using HubSpot for Startups:

  • A tailored setup process to help you get up and running with the platform quickly and efficiently.
  • Expert guidance from a Customer Onboarding Specialist to ensure you're maximizing the value of the platform.
  • Access to a network and community of fellow startups for support, resources, and collaboration.
  • Best practices and activities from successful startups to help you prioritize and achieve your growth goals.

Before obtaining all of the benefits mentioned above and more, first, you need to understand the HubSpot Agency Partner Tiers Program.

What is the HubSpot Agency Partner Tiers Program?

The HubSpot Agency Partner Tiers Program is a unique program designed to help agencies excel in the inbound methodology and provide exceptional customer service. The program consists of four tiers - Silver, Gold, Platinum, and Diamond - each with its own set of requirements and benefits.

Agencies are placed in their respective tier based on a variety of factors, including clientele, monthly revenue, and the number of clients using the HubSpot CRM. As a HubSpot Partner, your agency will be expected to use HubSpot as its primary marketing automation, sales process, and service tools.

During tactical calls with potential clients, it's important to detail the ways in which HubSpot can help facilitate their business and drive customer success. This is especially important for agencies looking to reach the higher tiers of the program, such as Platinum and Diamond.

To become a Diamond Agency Partner, for example, your clients must be paying for the HubSpot platform. This means that in addition to acquiring a new customer, you must also ensure that they are partnered with HubSpot through your agency.

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Hubspot’s Complete CRM Platform

HubSpot's CRM is a powerful platform that offers a range of tools to help businesses improve their marketing, sales, and customer service efforts. The CRM stores all of a company's contacts and leads, and integrates seamlessly with the HubSpot CMS. This allows different departments to access leads through a shared portal, and gives each team tailored tools to help improve operations, customer experience, and revenue.

Some of the key benefits of the HubSpot Complete CRM Platform include:

Marketing Hub

Run complete inbound marketing campaigns at scale, and achieve unparalleled alignment with your sales team. With a host of features, including lead generation, marketing automation, and multi-touch revenue attribution, this type of software can help take your marketing efforts to the next level.

Sales Hub

The Sales Hub is designed to make your sales process more efficient and streamlined. With all your tools and data in one place, you and your team can focus on what really matters, your customers. Here are just a few of the ways the Sales Hub can help your business:

  • Say goodbye to data silos and hello to a single, comprehensive view of your customer interactions.
  • Streamline your workflow by automating repetitive tasks and freeing up time for more important work.
  • Get actionable insights into your sales performance and customer behavior with advanced analytics tools.
  • Improve collaboration and communication among your team with easy-to-use collaboration and sharing features.

Service Hub

With customer service reps often juggling multiple tools and sources of data, it can be a challenge to keep up with these demands.

However, with Service Hub, you'll be able to provide personalized, 24/7 service to your customers. You'll be able to quickly resolve issues and answer questions, no matter how your customers choose to reach out to you. And because all your data and channels are integrated on the platform, you'll have a complete view of each customer's journey, allowing you to deliver a seamless experience.


The HubSpot CMS Hub is a content management system (CMS) that helps users build and manage their websites. It's similar to website builders like WordPress and SquareSpace, but it was specifically designed to make it easy to manage your website. The CMS Hub is built to be secure, fast, and scalable, and it integrates seamlessly with other tools in the HubSpot suite to provide powerful marketing and sales support.

Operations Hub

Operations Hub is a unified platform that connects all of your business apps, cleans and organizes customer data, and automates business processes. This central CRM system makes it easy for operations teams to manage and streamline their work, ensuring that the business runs smoothly. Whether you're part of a central RevOps team or manage operations for a single department, this platform is an essential part of your toolkit.

Here are just a few of the benefits that Operations Hub offers:

  • Improved efficiency: With a single platform for managing all of your business operations, you can streamline processes and reduce the time and effort required to get things done.
  • Enhanced collaboration: By bringing together data and processes from different teams and departments, Operations Hub makes it easy for everyone to work together and stay on the same page.
  • Adaptability: As your business changes and grows, Operations Hub can evolve with it. You can easily add new apps and integrations, and customize the platform to suit your needs.

Each product is available for purchase separately. However, you can choose to bundle them together as part of the CRM Suite to get a discounted rate on every product included.

Is There A Free Version Of Hubspot?

If you’re just starting out, you may be wondering if HubSpot has a free version. The good news is, they do!

HubSpot offers a completely free version of their CRM software. This means that you can use all of the basic CRM functionality without paying a dime. Check out our top five CRM system picks here.

But what exactly can you do with the free version of HubSpot's CRM? Here's a breakdown:

  • Store up to 1,000,000 contacts in your database.
  • Unlimited users, so you can invite your whole team to use the CRM.
  • No limits on customer data, so you can keep track of all the information you need.

And the best part? The free version of HubSpot's CRM has no expiration date, so you can use it for as long as you want.

So, if you're looking for a free CRM tool, give HubSpot's free CRM a try. With no limits on contacts, users, or data, it's a great option for small businesses or teams looking to get started with CRM. Plus, with the option to upgrade to a premium Sales Hub product, you can always add more advanced functionality as your business grows.


Overall, HubSpot is a powerful platform for businesses looking to improve their inbound marketing and sales efforts. With its user-friendly interface and comprehensive suite of features, it's no wonder why it's become a go-to solution for so many companies.

Let Us Do The Heavy Lifting

If you have more questions about HubSpot, we're here to help. And if you're ready to take the next step and start optimizing your HubSpot CMS Hub website, the gardenpatch team is just a call or email away. Let's grow together!

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